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You are here: Home / Business / Ad for Weed Gets Pulled Outside Indy Motor Speedway

Ad for Weed Gets Pulled Outside Indy Motor Speedway

July 27, 2013 by drheins 1 Comment

INDIANA: A first of its kind advertisement promoting marijuana started running outside the Indianapolis Motor Speedway Friday but nearly as soon as it started running on a mobile Jumbotron, it got pulled.

In a place where advertisements soar through the air and speed past fans, one ad outside the Indianapolis Motor Speedway was racing itself, to get its message out.

“This is quite possibly the first time that there’s ever been an educational ad regarding marijuana policy run at a major sporting event,” said Mason Tvert with Marijuana Policy Project.

Just as the Marijuana Policy Project was starting a three day marketing campaign with an independent mobile jumbotron, the company who owns it, Grazie Media, said they won’t air it.

“We decided to pull ultimately because it’s not obviously a great fit for the Nascar audience, for the family kind of oriented audience, that’s why we decided to pull the ad,” said Grazie Media CEO, Vanessa Wojtala.

“We think it’s irresponsible to prevent discussion about the relative harms of marijuana and alcohol while simultaneously promoting the use of alcohol at this family type event,” said Tvert.

The controversy had fans as divided as the racers they cheer for.

You can’t advertise cigarettes but you can advertise legalization of marijuana? That just doesn’t make sense,” said one fan.

“I think it’s a good advertisement actually,” said another.

 

Read full article @ WISH-TV

Filed Under: Business Tagged With: advertising, IN, Indianapolis, Indianapolis Motor Speedway, marijuana advertising, Marijuana Policy Project, MPP, Nascar, pro-pot advertising

About drheins

David Rheins is founder and executive director of the MJBA, a leading B2B trade organization, providing business intelligence, professional networking and opportunity for participants in the legal cannabis industry.

MJBA publishes the popular MJHeadline News on Facebook, MJNewsNetwork.com, Marijuana Green Pages and Marijuana Channel One on YouTube.

Comments

  1. Mecos says

    July 27, 2013 at 7:40 AM

    Wow, I can’t imagine why drunken inbred hillbillies would have a problem with pot advertising.

    Reply

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