CALIFORNIA: Acorn Paper has launched a new division to meet the paper, packaging, janitorial/sanitation and custom promotional needs of the Cannabis industry. Branded as Acorn Paper Cannabis Packaging (APCP), this division will address the entire cannabis supply chain to growers, manufacturers, distributors and consumer facing retail products. Acorn Paper is positioning itself to become a packaging industry thought leader in the fast-growing cannabis industry.
To lead this division, Acorn has hired Brad Davis as the APCP Product Category manager. A trailblazing senior sales, marketing and business development executive, Davis has a proven record leveraging innovation to drive revenue and market share growth. Davis’ background includes several C-suite corporate sales executive posts, at major digital media organizations including Disney, AOL and Comcast. He also brings substantial experience with entrepreneurial initiatives. A recognized “lifestyle brand expert” in fashion, parties & events, he was recently recognized by Angeleno Magazine as one of Los Angeles’ “Modern Men.”
“Acorn Paper and Packaging are using their years of experience in meeting standard and custom packaging needs for a variety of industries, for the rapidly changing cannabis supply chain- due to both state regulations and the changing marijuana consumer,” Davis told MJ News Network. “APCP (Acorn Paper Cannabis Packaging) has been created to dedicate specific, focused resources on meeting the needs of all aspects of the cannabis and related products industry.”
Davis will manage day to day operations of the division, including sales and marketing initiatives with general management responsibilities. Davis will work with the 90+ sellers in the Acorn Paper sales organization, and will initially focus efforts on the West Coast, with plans to offer a national footprint and e-commerce solutions in the coming year. A new destination URL will debut shortly: www.cannabispckg.com.
David Weissberg, CEO & President of Acorn, said, “We recognize the tremendous opportunity that the cannabis industry presents to our company. This will be a $70B industry in just a few years, and Brad Davis is the perfectly positioned executive to lead our initiatives in the space.”
Davis is “Proud to represent one of the largest privately held packaging companies on the west coast. With their long history of success and vertical focus in areas from agriculture to wine, addressing the needs of the entire cannabis supply chain is a natural addition to the Acorn family.”
Acorn Paper Cannabis Packaging has recently became a corporate sponsor of the MJBA (Marijuana Business Association) and will have presence at trade shows and conferences, including MJBizCon throughout 2018.
“Acorn Paper Cannabis Packaging chose to join MJBA, as our first professional trade association partnership, to augment the thought leadership MJBA has demonstrated over the past 6 years,” commented Davis. “Our goal is to help the cannabis industry understand the ways experts in brand marketing and packaging can impact consumer sales and maximize effective fiscal management throughout the cannabis supply chain.”
Brad Davis can be reached at email@example.com or at 323-980-8353.