Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazers are Salam and Estefania from Sanna CBD Yoga and Wellness.
1. Tell us about your company?
Sanna CBD Yoga & Wellness was started one year ago with the mission to educate people about the incredible health benefits the cannabis plant has to offer. Sanna means perception in Sanskrit, we aim to enhance people’s perception and eliminate the stigma toward cannabis by delivering a one of a kind CBD and Yoga educational experience. CBD Yoga combines the benefits of movement, breath and meditation of Yoga with CBD’s calming effects on the mind, allowing practitioners to become more aware of their body and deepening their connection to themselves, their Yoga practice and the world around them. Restorative CBD yoga is geared toward all experience levels, and recommended for those who are looking to heal physically, mentally and spiritually from debilitating diseases, emotional stress and trauma, while simultaneously improving body awareness, general mobility and joint health.
2. Why did you choose the cannabis and hemp business?
The Cannabis business is an industry we both strongly believe can improve people’s lives and save the world. After using Cannabis to heal from (Salam) a bicep and shoulder surgery and (Estefania) debilitating Lyme Disease, we knew we had to pay it forward by educating people about the incredible health benefits of the Cannabis plant. During our incredibly enlightening and physically demanding Yoga and Acroyoga teacher trainings, where we both used CBD to decrease inflammation and pain in our bodies, we noticed a big difference in our mobility, flexibility, mental focus and recovery rate. This is when we decided to combine Yoga and CBD to create events in which people get to experience the benefits themselves. Yoga in itself is incredibly beneficial for improving the mind, body and spirit connection, enhancing self-awareness and general wellbeing.
When using CBD oil, the benefits are amplified and become more accessible to those who have never tried yoga or meditation before. We started our first Restorative CBD Yoga event with 10 people, but the amazing feedback and support we received from our family, friends and the cannabis industry has been incredible and we have been able to grow very quickly. This industry allows for us and anyone else to be part of a movement to help save lives and the world. We were able to transition from our “normal” day to day jobs into the cannabis industry by incorporating cannabis into our already existing careers and passions. Our goal is to show that the plant has a way of helping people connect with themselves and the environment, bringing people together to create a culture of peace and unity.
3. What change will your firm address in the industry? Does it address an unmet need?
The need for Cannabis education is vast to say the least. Even though Cannabis has been part of human history since the ancient times, we have forgotten all about its benefits. All that has been taught to us is wrong and we are working toward re-educating the public and removing the negative stigma that has been given to Cannabis through CBD and Yoga.
4. What has been the reaction to your product/service/technology?
Our CBD Yoga events have received amazing feedback since the day they began. The restorative yoga flows are gentle enough to be accessible to many different kinds of people, including those who have injuries or debilitating musculoskeletal illnesses. Immediately after class our attendees show great improvement in mobility and flexibility leaving most people with a feeling of lightness and fluidity. After yoga we celebrate with a house DJ, network and indulge in CBD infused foods and drinks. The positive energy at our CBD yoga events is contagious, people leave happy and in a state of bliss. The day after we receive phone calls and messages from people saying how great and relaxed they feel. We are so happy to be able to provide a space for people to connect, unwind, restore and heal. CBD Yoga is truly such a rewarding experience for our community and we are always looking forward to the next event.
5. Are there any upcoming milestones for your company?
Every month we strive to make our events bigger and better. We want to reach out and educate as many people as possible! Since September, we have been expanding to other yoga studios and venues and collaborating with other event companies and festivals. Also, we are super excited to announce that we are in the process of launching our own CBD wellness product line! And Finally this Wednesday, October 24th is our one-year anniversary celebration and Channel 7 ABC news is coming to do a story on us! So this is going to be our best event yet! Everyone is welcome to join the CBD Yoga community.
Where can readers learn more?
Definitely come to one of our events if you can! You can also follow us on Instagram @sannacbd or Facebook www.facebook.com/SannaCBDYoga .
Our email is firstname.lastname@example.org, phone number is 201.306.3791.