CALIFORNIA: The Guild, a subscription-based marijuana delivery service, launched in San Francisco, California, this year — on April 20, or “420,” no less.
Founded by two New Yorkers who transplanted west in pursuit of like-minded cannabis users, The Guild is being dubbed the “Birchbox of marijuana” for its familiar business model.
Members of The Guild, a non-profit collective, browse the company’s online catalogue of flowers, concentrates, edibles, and cannabidiols and customize a box of goodies. Like Birchbox with its sample-sized lipsticks and lotions, The Guild can provide products with low doses of THC, the active ingredient in marijuana, for members to try before they buy in bulk.
In order to participate, customers must verify their status as a medical marijuana patient in California by uploading a doctor recommendation.