Are We Sleeping On The Women In Cannabis Media?

Recently, 420MEDIA CEO Kerri Accardi sat down with Tracy Lamourie for MJ News to discuss the exciting launch of her groundbreaking new venture A New Cannabis Channel

Here’s a peek into that conversation:

TRACY LAMOURIE: You have been doing some amazing things in the media and the cannabis space, and now you are combining the two in a way that I don’t think people are seeing just how groundbreaking it is!

KERRI ACCARDI: Maybe that’s because we didn’t Press Release our every move!

TRACY: Right! But now you are finally ready to let some of the secrets out! Can you tell us a little bit about the exciting things you have got going right now?

KERRI: Absolutely! I’m the founder of 420MEDIA, a full-service marketing and content creation agency.  Over the past 6 years we have been documenting the legalization of cannabis in the US. Currently we are in the process of launching a cannabis TV channel across ROKU, Apple TV, Firestick TV, Android TV, two mobile apps and online, with original programming, including a docu-series.

We are bringing education through entertainment with unprecedented opportunities for targeted advertising to cannabis and CBD companies.  We are super excited to take a very fragmented space and streamline the information to the mainstream while showcasing products and services in a way the public has yet to see.

There are so many people that they hear about CBD or they hear about the benefits of cannabis,  but they don’t know where to find a product or even worse they try a product that’s called CBD and it doesn’t work and right away they’re judging CBD as nonsense, but when you read the bottle it’s really hemp seed oil or something that doesn’t have CBD in it at all.

We really want to help guide people seeking knowledge. At the end of the day, we all have an endocannabinoid system with receptors for the plant on a molecular level. I don’t think the majority of people really understand that – and when they do it’s going to be a game changer.

TRACY: Absolutely- you’re talking education, you’re talking entertainment, the business of cannabis, literally anything relating to cannabis you will find on this channel. I know to bring something like this together doesn’t happen alone and you really have been able to gather an incredible team, some big names not just from cannabis but from the advertising world, from the world of marketing, from the world of media – you are bringing them all together, can you tell us about some of the people you have behind you and some of their experiences before joining you on this groundbreaking project in the world of cannabis.

KERRI: We have a phenomenal team that has come together absolutely from the mainstream industry. We have Emmy award winners; we have advertising executives – in fact the person who is creating our logo created one of the most iconic advertising campaigns I think ever in the world!

TRACY: Unbelievable!

KERRI: We will put names and more information and promo out over the next few weeks.

TRACY: I’m excited to see this develop. Can you tell me some more about the content, and I know it is incredible – you have got people at the top of their industries from athletics to the medical fields, not just one doctor but probably ten from across America – can you tell us a little bit about the content and the experience of gathering that over the years? I know it is a literal library, or a museum of cannabis history over the last few years.

KERRI:  Yes -we have a massive library of professionally filmed content – literally over 300 pioneers- on camera plus products, music, panels and speakers, and original programming.

Super bowl champion Marvin Washington hosts one of our series which explores cannabis from an athlete’s perspective. We have him in a CBD lab, pharmacy, events, as well as closed sets interviewing fellow NFL players and nurses – so it really is different insights coming through him.

Then we have another series hosted by a nurse and educator Heather Manus that is more geared to the medicinal side of the plant. What is the endocannabinoid system? Dosing, our receptors, what are the products and the different methods of ingestion and how does it affect us. Why is this plant working for people? We have another series called “Faces Of Cannabis” featuring over 30 pioneers sharing their story and insight into cannabis – from Wanda James who is on Netflix right now, to a child named Landon Riddle who is cancer free for seven years and he is nine years old to Dr Dina, the women the show “Weeds” was based on. We have a lot.

To me, in a time that is so divisive – to have over 300 people on camera to camera of different ages, ethnicities, and financial backgrounds that agree on one thing is pretty powerful.

TRACY: I know you have spoken in the past about the personal part of your mission.

KERRI: It’s super simple. I left New York on December 10th, 2013 I left on a mission to educate the world about cannabis.  My Aunt Kathy died. My best friend, my mentor, my everything. She died, and she didn’t have to. She definitely didn’t have to suffer like I watched.

I knew that no one would listen to me unless I knew what I was talking about, so I started at the bottom, literally – learning how to grow, meeting with patients, doctors, growers, lobbyists and more. This was back in 2013 in CA – it was a much different world.

In January 2014 NY quazi- legalized medical cannabis through executive order and thus 420MEDIA was born.

TRACY: What a journey. Somewhere your aunt is smiling down on you right now saying, ‘WOW! I inspired all this.’  You really are changing the world with this.  That’s not just language, people are going to see that as this develops – it’s going to be epic.

KERRI: What people don’t understand is that cannabis isn’t new, this medicine isn’t new, even the cannabis industry isn’t new – it’s new in the regulated space. California has been legal-ish for over twenty years and has been helping thousands of people.

TRACY : Now let’s talk a little about the business of cannabis, and I know from a business perspective it’s often difficult to get your message out in the space, struggles around advertising, struggles around restrictions and limitations on social media, lots of barriers about getting your message out there that we don’t face in messaging with other consumer products. So what you are doing is absolutely valuable to people in the cannabis marketing space.  Can you tell us a little bit about this really unprecedented advertising opportunity?

KERRI:  Everything was born out of a problem, and the problem is that brands do not have a place to advertise consistently. I learned about this over the past 6 years of owning an agency and having different television deals and advertising opportunities. They can just change their mind and the rules and the pricing and all sorts of craziness. This was created to enhance cannabis brands and products and give them a place to advertise and share their information very similar to television and TV commercials and when we go back into production we will have opportunity for product placement and sponsorships, so it is a space that will literally give brands the opportunity to showcase their product in high level content that has a truly targeted audience – because you aren’t coming to this channel to watch a baseball game.  You are coming to this channel to learn about cannabis

What’s the value of your athlete CBD cream being seen in a series hosted by a Super Bowl champion who also happens to have a case going to the Supreme Court over the legality of cannabis? What does it mean to have your brand showcased amongst medical professionals discussing the benefits of cannabis?

TRACY: So right now, can companies get involved? Right now, is there opportunity?

KERRI: Yes! What we are doing now, given the COVID-19 situation, is selling permanent placement in three of our series where we will build in commercials to showcase those brands and services. If you are in a series with Marv Washington, for example, you are in there forever. So, brands are getting multiple digital assets and a lifetime value. If they don’t have a commercial, we can have it created for a slight up-charge. If they do have a commercial, they can send it to us, and it will literally be edited in as if it was a part of that series. It is only for our inaugural series!

TRACY: So right now, anyone can get in on the ground floor, in there forever, they can basically write their own story right now as far as where they want to be.  As a publicist and a marketing person, I’m definitely excited about this for my own brand and for my clients, it’s great to be able to get in on the very beginning.

OLCC Rules Advisory Committee Meetings Added Substances in Marijuana Rules Package AUDIO

OREGON:  The OLCC has released the audio from the July 29, 2020 Licensee and Industry RAC. The topic of the advisory meeting was draft rules concerning additives and added substances in the states legal marijuana products.

Listen to the audio here:

 

CalCPA Cannabis Industry Symposium Examines Impact Of COVID-19, Regulation & Economic Outlook On CA’s $3 Billion Cannabis Sector

CALIFORNIA: COVID-19 has wreaked havoc on the California economy, and the cannabis sector has not been immune. Supply chains have been disrupted, revenues have taken a hit, and labor has been impacted. California’s cannabis industry is feeling the pain and seeking a path to recovery through economic stimulus, innovation and new business models, and solid advice from key advisors like CPAs who guide them through complex tax, accounting and auditing matters.

On August 7, 2020, CalCPA will again bring together leading experts and thinkers at its annual Cannabis Industry Virtual Symposium, where attendees will learn about the latest tax, legal and accounting updates impacting cannabis industry businesses and the professionals who advise them. Speakers will provide insight into new, recently implemented policies, outcomes from the COVID-19 stimulus legislation, interpretation of tax law, review of banking rules, trends in federal legislative actions, how to handle bankruptcy and receivership, and valuation of cannabis businesses.

Ohio Medical Marijuana Control Program Releases Testing Laboratory Provisional License Application Materials

OHIO:The Ohio Medical Marijuana Control Program (MMCP) is scheduled to accept new testing laboratory license applications beginning the week of August 3, 2020. On its testing laboratories webpage, the MMCP has posted two documents for potential applicants to assist in understanding the key substantive attributes of the application.

Potential applicants may submit questions regarding the application materials using instructions listed on the testing laboratories webpage. All questions must be submitted by July 31, 2020. The MMCP will then provide the frequently asked questions and MMCP answers to potential applicants.

For more information, visit the MMCP’s testing laboratories webpage.

Oklahoma Medical Marijuana Authority Says No To Pot Slushy Machines

OKLAHOMA: The OMMA has received multiple inquiries regarding the processing and dispensing of marijuana-infused slushies on-site at medical marijuana dispensaries.  It is the OMMA’s position that marijuana-infused slushies are unlikely to meet requirements set forth in Oklahoma statutes and rules, including, but not limited to:  

  • All products must be in child-resistant packages. Generally, this means the package must be difficult for a 5-year-old to open; opaque; and, if intended for multiple uses (for example, containing multiple servings), capable of being resealed while remaining child-resistant. [See 63 O.S. 427.2 and OAC 310:681-1-4]
  • The medical marijuana production batch that must be tested is the finished product. In this instance, the finished product is the slushy mixture to be dispensed to patients/caregivers, not the syrup. If water, ice, or any other substance is added to the product, additional testing is required to ensure the product is safe for consumption and final-product labeling is accurate.  [See OAC 310:681-1-4 and OAC 310:681, Subchapters 7 and 8]
  •  Dispensaries are not allowed to alter, package, or label products. In addition, dispensaries must refuse to accept or return any medical marijuana products that have not been properly tested, packaged, and labeled by a licensed processor. [See OAC 310:681-1-4 and OAC 310:681-7-1(b)]

Additionally, slushies are considered food products and must be compliant with the Oklahoma State Department of Health food regulations. For more information, please visit the  OSDH Consumer Health Service Food website.

Rep. Tulsi Gabbard’s Defense Bill Amendment Removes DOD CBD/Hemp Prohibition

DISTRICT OF COLUMBIA: Rep. Tulsi Gabbard (HI-02), a senior member of the House Armed Services Committee, secured an amendment to the annual national defense bill that would ensure that the U.S. Department of Defense may not prohibit the possession, use, or consumption of hemp products — in compliance with applicable Federal, State, and local law — by servicemembers. This would apply to hemp that meets the Agricultural Marketing Act of 1946 definition (amended by the Agricultural Improvement Act of 2018). The Gabbard amendment was included in the final version of the bill which passed on Tuesday, 295-125, and now goes to the Senate for consideration.

“There is great research being done around hemp, resulting in new products coming to market that are proven to help with ailments like insomnia, inflammation, chronic pain, epilepsy, Traumatic Brain Injury, Post-Traumatic Stress and more. Hemp products provide a form of treatment that serves as an alternative option for those who would rather pursue natural remedies rather than prescription drugs. This amendment passed with strong bipartisan support, ensuring our servicemembers have access to the same over-the-counter products that Americans all across the country benefit from today,” said Rep. Tulsi Gabbard.

The 2018 Farm Bill, known as the Agricultural Improvement Act, legalized hemp, defined as cannabis (Cannabis sativa L.) and derivatives of cannabis with extremely low concentrations of the psychoactive compound delta-9-tetrahydrocannabinol (THC) (no more than 0.3 percent THC on a dry weight basis). Currently, many over-the-counter products are sold that meet these parameters.

5 Interesting Things That You Need to Know If You Want To Grow Cannabis

Scientists all around the world have worked hard to document the medical benefits of cannabis. Needless to say that they have been really successful so far. It is one of the leading reasons that the world is moving towards the full legalization of  cannabis. Medical marijuana is now legal in most of the states in the United States of America. In some states, even recreational marijuana is legal.

What if I tell you that you can grow your own cannabis if it’s legal in your state? Yes, you heard it right. All you need to have is a license, and you’ll be all set to grow your own weed. However, there are a few things that you need to know before you plan on growing your own weed.

Here you go:

Male And Female Plants Have Different Properties

Just like many other plants, the cannabis plant also has male and female characters. The best part is that you can identify them without being an expert on cannabis plants. signs of a male cannabis plant are visible and can easily be identified. So, before you plan to grow your own, make sure that you know everything about male and female plants.

There Are Different Types Of Seeds

It is something that most people don’t know. Not only cannabis plants have different strains, but their seed types also differ. You can get both unfeminine and feminized seeds based on your requirements. So, before you make any seed purchases, make sure that you are getting the right kinds of seeds.

There’s A Variety Of Growing Methods

Unlike other plants, you can grow a cannabis plant both indoors and outdoors. However, the equipment for both growing methods is different, and the results may also differ. Therefore, you need to have detailed knowledge of each method before you select one for yourself. Another factor that you need to take into account is the space that you have. The method of growing the cannabis plant highly depends on the kind of space you have to grow it. So, you need to analyze everything before you choose to ensure the maximum growth of the plants.

Cannabis Plant Gives Signs Of Everything

You need to have a great deal of knowledge about the nutritional requirements of the plant. Cannabis plants need a very balanced amount of nutrition. Something as small as overwatering can halt the growth of the plant. The good news is that you can see all the symptoms of the growth requirements of the plants from how it looks.

It Can Be Very Expensive

Lastly, you need to know that growing cannabis can be very expensive. You may think that since you are growing your own weed, it is going to cost less. However, this is not the case. So, if you are growing it for business purposes, you need to make sure that you evaluate the cost before starting the project.

Washington: WSLCB Virtual Listen and Learn Forum: Rules Regarding Tier 1 Producer Licensing, Session #1

WASHINGTON: The Washington State Liquor and Cannabis Board (WSLCB) is hosting two Listen and Learn forums about the current rules regarding marijuana producer licenses, specifically the consideration of revisions and new rule sections that would incrementally expand the plant canopy square footage allowed for licensed Tier 1 producers. This is the first of two planned sessions. Session #1 will cover WAC 314-55-075 Sections 1 through 5. Session #2 will focus on Sections 6 through 11. The full text of WAC 314-55-075 is provided here.

Please join us virtually on Tuesday, June 23, 2020, from 1:00 p.m. until 3:00 p.m. via WebEx in alignment with guidance and recommendations issued by the Governor’s office.

As you may recall, the Board began to consider revisions to existing producer license rules by initiating a formal rule inquiry on December 18, 2019. The Pre-proposal Statement of Inquiry filed by the Liquor and Cannabis Board may be found here.

The Board has received requests from medical marijuana patients and segments of the industry to increase the availability of Department of Health (DOH) compliant product in licensed retail stores. The Board has also learned that smaller producers are concerned about business sustainability based on canopy space restrictions. Recognizing this, the Board would like to explore the ways that it can support Tier 1 producer business viability. Revisions considered may also include clarifying and technical updates to existing rule within the scope of this topic.

An agenda is attached to help you prepare. Please come prepared to offer feedback and suggestions regarding this rule section.

If you wish to join us virtually, we’d like to offer the following reminders:

  • Virtual participation will be structured to allow one speaker at a time though the hand-raising feature on WebEx.
  • If you experience difficulty with audio or visual elements of virtual participation, please be patient.

Please remember that we are still in the developmental phase of rule-making, and there are not yet any proposed or final rules amendments. To help you prepare for this listen/learn/contribute forum, please review the guidance document prepared for this and future forums.

Questions? Contact Casey Schaufler at casey.schaufler@lcb.wa.gov

To join the WebEx meeting online:

https://watech.webex.com/watech/onstage/g.php?MTID=e1886460dce4a796b28a08402e1a194b6

To join the WebEx meeting via audio conference only:

Toll Free: 1-855-929-3239
Access Code: 133 082 7909

Is Cannabis A Cure For Coronavirus?

MJNews Network Exclusive Report

By Lorelei Caudill

Are we potentially growing our own cure for this global pandemic?

Is the United States the most well-equipped country to potentially conduct one of the most extensive case studies in our world’s history?

Let’s take a more in-depth look at why the answer may be a yes.

In these times of uncertainty, globally, we are starting to look at science and data to help guide critical decisions to determine our new social norm needs. Cannabis is under the microscope on a global level since the beginning of this pandemic.

We are leaning on technology, data, and statistics on how and when to reopen our states and communities. We look to science to help us learn more about how the virus is spread. Some of the world’s best doctors have now taught us “How to wash our hands.” It seems a little crazy, right?

When we think of COVID19 and Cannabis, we need to do the same and lean scientific data from successful cannabis studies in the past (which is quite a bit, despite what many think) and watch the continuing studies with COVID19 scientists are conducting today on a global level.

Initially, some may say, “Nope, I consume cannabis, and I tested positive” (to be honest in my current COVID Survey has only been one person since I published on March 21st).

See the source image

Disregarding Cannabis as a potential to help with this global pandemic, is like saying you wash your hands, and you still contracted COVID19.

Realistically everyone’s next questions would be based on scientific data:

  1. What did you wash your hands with?
  2. How long did you wash your hands?
  3. How often did you wash your hands?

We need to think the same way and apply theory and scientific data to Cannabis:

  1. What cannabis product did you consume?
  2. How frequently did you consume Cannabis?
  3. What form factor of Cannabis do you consume? (inhaled, edibles, tinctures, etc.)

Cannabis plants are not all created equally. The plant contains more than 110 possible cannabinoids and over 120 terpenes, all of which work differently in the human body. To add yet another layer of complexity, research has found certain cannabinoids work differently with other cannabinoids/terpenes. This variable is called the entourage effect.

According to Strain Genie :

In addition to how Cannabis interacts with our human endocannabinoid system, there are other scientific data points to consider, our individual DNA. Research Scientist Nicco Reggente Ph.D., co-founder of Strain Genie, takes cannabis science to a whole new level by providing insight and data required to understand how we can use human DNA to further analyze how an individual metabolizes Cannabis, including the infamous intoxicating compound THC.

Strain Genie analyzes over 450 genetic biomarkers to recommend the best consumption methods and ratios per consumer. With this type of data and information, we can be less fearful of Cannabis as a potential aid in COVID19, knowing we will not have to walk around high or heavily sedated to prevent contraction and spread. It may even help you wash your hands a little longer!

Strain Genie uses DNA biomarkers to align cannabinoids and terpenes within the cannabis plant the help tame or mitigate much of the “high” with Cannabis by providing a custom THC: CBD ratio along with additional terpenes to pair when looking to combat things like cannabis-induced anxiety in individuals that may also be genetically predisposed to having depression, PTSD, or OCD.

Let’s Put Actual COVID19 Under A Microscope With Cannabis:

Next, let’s apply this potential:

As you can see, the public-facing laboratory test for each harvest in our legal markets holds valuable data.  This is the type of data we can use to help propel us forward when thinking about Cannabis and the potential with COVID19. Cannabis consumers may request their products laboratory test upon purchase.

Could this lead to one of the most extensive human case studies in cannabis history?

Slight curveball, not every state-level legal growing operation, is required to provide a terpene content and potency profile. Currently, California, Michigan, Connecticut, and our nation’s capital District of Columbia are the only places that require a terpene profile on top of the cannabinoid profile per harvest; this makes them prime candidates to further research!

In closing, I believe we are much closer than ever to have the ability to quickly link cannabis COVID19 when looking for ways to prevent the spread, and potential treatments. We may find Cannabis as a temporary relief until a vaccine is created. This would allow us to open up more safely and to mitigate much of the risk. The world’s scientists, cultivators, and our states rigorous regulations and testing requirements that have progressed us forward while leaving a valuable data trail in a moment when time is not the most kind.

Caveats – AS ALWAYS PLEASE CONSULT WITH YOUR PRIMARY CARE PHYSICIAN BEFORE PURCHASING OR CONSUMING CANNABIS BASED PRODUCTS

  • Smoking cannabis is unfavorable, regardless.
  • Consuming cannabis may pose a risk to pregnant women.
  • Products with THC are not recommended for consumers with some cancer types where tumors are present.
  • Be aware Cannabis is known to have interactions with other medications.

About Lorelei Caudill – Cannabis Science 101 – www.cannabisque.org

I am a mother, a sister, a daughter, and a granddaughter. My family and I have personal experience with the medicinal value of Cannabis.

Over the past few years, I have dedicated much of my spare time to understand the science behind the “how” and “why” Cannabis works with the human body. Why do some consumers benefit from the medicinal value of Cannabis while others do not? Why would one product have little to no results, while others not only relieve symptoms but help with the root condition?

My goal with Cannabisque is to provide an unbiased platform of educational content created directly from highly regulated studies to educate Cannabis curious consumers globally as we learn more about this miracle plant the promise scientists are documenting in research today.

DEA releases 2020 Drugs of Abuse Resource Guide

Digital guide issued as a tool for law enforcement, practitioners, and the public

DISTRICT OF COLUMBIA: The U.S. Drug Enforcement Administration has released the 2020 edition of Drugs of Abuse, A DEA Resource Guide, which is designed to be a reliable resource on the most commonly abused and misused drugs in the United States.

Released on a periodic basis, Drugs of Abuse provides important science-based information about the harms and consequences of drug use, describing a drug’s effects on the body and mind, overdose potential, origin, legal status, and other key factors.  In addition, the guide outlines U.S. drug regulation, including drug scheduling and chemical controls.  The 2020 digital edition updates the 2017 Drugs of Abuse publication with the most current information on new and emerging trends in drug misuse and abuse, including fentanyl, marijuana and marijuana concentrates, vaping, and stimulant drugs.

Because education plays a critical role in preventing substance abuse, this comprehensive guide is intended as a tool not just for medical practitioners and law enforcement officials, but also for educators, families, and communities.  Drugs of Abuse also offers a list of additional drug education and prevention resources, including the DEA websites: www.DEA.govwww.getsmartaboutdrugs.com for parents, www.justthinktwice.com for teens, www.campusdrugprevention.gov for colleges and universities, and www.operationprevention.com for school and work curriculum.