Search Results for: trailblazers in cannabis

420MEDIA Trailblazers In Cannabis: Rosemarie Moyeno Matos and Jessica F. Gonzalez, Founding Partners At Moyeno Gonzalez & Associates PC

Trailblazers In CannabisDigital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each Tuesday, we profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazers are Rosemarie Moyeno Matos and Jessica F. Gonzalez, Founding Partners at Moyeno Gonzalez & Associates PC.

Tell us about your Company

Moyeno Gonzalez & Associates PC is a Latina owned law firm based in New Jersey with a primary focus on cannabis. Earlier this year, Founding Partners Rosemarie Moyeno Matos and Jessica F. Gonzalez joined their respective corporate and intellectual property law practices to provide access to quality legal services for groups that have been largely marginalized in the cannabis industry, particularly women and people of color.

As women of color, we have witnessed firsthand the detrimental effects of the high barriers to entry. Consequently, our firm strives to lower those barriers of entry for those looking to enter the cannabis space who would not otherwise be able to afford to by offering discounted introductory rates for all start-up companies for their first year.

We currently represent clients looking to apply for different classes of adult use cannabis licenses in New Jersey and New York, clients in the cannabis educational space and cannabis and non-cannabis clients across the United States looking to protect their intellectual property. Last year, Rosemarie served as counsel to a client who submitted two applications for a vertically integrated alternative treatment center license in New Jersey.

Blue Logo JPGWhy did you choose the cannabis/hemp business?

The cannabis industry is unique from other industries in that there is a social justice component that must be recognized, met and talked about constantly. As Latinas who grew up in or around inner cities, social justice is personal. The cannabis industry allows us to not only be attorneys in the space but advocates as well for women and people of color. The backbone of our firm is inclusion and we take great pride in providing our communities with cannabis education, resources and of course legal guidance.

What change will your firm address in the industry? Does it address an unmet need?

Our firm levels the playing field for those looking to enter the cannabis space by offering discounted introductory rates, and flat fee packages when possible. High legal costs often preclude certain communities from moving forward with their goals and so in order to include those communities and bring them into the conversation, we have made it our mission to offer flexible rates and packages. We have already seen firsthand that everything in the cannabis industry is more expensive for the simple fact that it can be. Federal prohibition coupled with “green rush” forecasts allows companies to increase prices from real estate to banking fees to legal fees. We could not stand by on the sidelines and see women and people of color excluded from a conversation they have every right to be a part of.

Jess Profile PicRose Profile Pic (2)


 What has been the reaction to your product/service/technology?

Extremely positive. We have been able to represent clients from different backgrounds, cultures and professions and help them find their footing in the cannabis space. By fully immersing ourselves in the NJ/NY cannabis market, we’ve been able to forge strong relationships with other professionals who share our same ideals regarding equality and social justice and who can assist our clients in different capacities such as business consulting services, accounting, and insurance just to name a few. Connecting our clients with different professionals lets our clients know that we care about being more than their attorneys, but a part of their team, helping them every step of the way. This service that we provide is especially helpful to women and people of color who may not otherwise have access to those types of individuals or services.

 Are there any upcoming milestones for your company?

Both of us will be speaking at the JC Tech Meetup “Green Rush Volume 2” in Jessica’s hometown of Jersey City presenting on legislation and intellectual property.  Additionally, we have also teamed up with the Hudson County Chamber of Commerce—an organization that provides resources to over 650 businesses in Hudson County—to put on an event in May called the Cannabis Business Summit 2019. Both of us grew up in Hudson County so it is a privilege to be able to give back to our community in the form of cannabis education and resources. To make big changes, we must always start with our community and when given the opportunity and the platform, we must always give back. 

Where can readers learn more? 


420MEDIA Trailblazers In Cannabis: Joshua Caruso, The AmeriCanna Dream Festival

Trailblazers In CannabisDigital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazer is Joshua Caruso,  co-organizer of The AmeriCanna Dream Festival.

Tell us about your Company

We are a group of California cannabis pioneers that have come together to bring to you a cannabis event experience like no other.  You will see that we are different than your typical cannabis event. We are a community-based organization that has deep grass roots in the cannabis industry with combined experience of over 65 years.  We are not a corporate new company buying our way in the industry. We hold values and strive to be a good positive example for our growing community. We do not have investors, backers or corporate interests in our company decisions and hold a very high respect for those who have fought to get our industry to where it is now.

The AmeriCanna Dream Festival is California’s premier grass roots cannabis farmers market style licensed cannabis event.  

Americanna Dream Festival

Why did you choose the cannabis/hemp business?

We saw a great number of our peers and family members suffering with pain and forced to use pharmaceutical drugs. We saw a opportunity through event gatherings to educate and provide a natural way for those to medicate without use of those harmful drugs. We also saw that through these events we are providing a safe place for our industry to gather and discuss new ideas, invigorate each other and together kill the negative stigma while having fun.

What change will your firm address in the industry? Does it address an unmet need?  

California cannabis event scene has been a roller coaster with the passing of Prop 64. We hope to provide a prime example of what a licensed non-corporate cannabis event looks like. We support the small business models and those larger businesses that are doing it right. We are not concerned about profits we are concerned about people and the social positive change events like our present.


What has been the reaction to your product/service/technology?

Overall the reaction is good. We are a small fish in an ocean of big fish, so we are working extra hard to make an impact in our industry like no other. We will continue to provide a platform for our community to grow and hope to inspire the next generation to continue down this path cannabis is paving.

Are there any upcoming milestones for your company?

We have done a number of cannabis events, but The AmeriCanna Dream, May 18th & 19th at the Cow Palace in the Bay Area California, is our first licensed event.

Where can readers learn more?

420MEDIA Trailblazers In Cannabis: Edmund M. DeVeaux, Burton Trent Public Affairs

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazer is Edmund M. DeVeaux, Executive Vice President/Member at Burton Trent Public Affairs LLC, and Policy Advisor of the New Jersey CannaBusiness Association 

 Tell us about your Company

Nearly 10 years old, Burton Trent Public Affairs is a multi-dimensional public affairs and communications firm operating primarily throughout the Mid-Atlantic region. With three primary lines of business: lobbying, business consultancy and strategic communications, Burton Trent customizes and offers its clients public policy counsel, internal and external growth solutions, and messaging employment and deployment strategies.


NJCBA-Burton-Trent-Public-Affairs-LLCWhy did you choose the cannabis/hemp business?

Two years ago, the partners at Burton Trent met after a New Jersey legislative fact finding mission to states where adult-use or recreational cannabis was legal. The opportunities to develop the adult-use industry in New Jersey appeared to be boundless. We took a weekend as parents and community leaders to decide if we were all-in pursuing those opportunities as a public affairs firm, given the potential pushback as news spread that we were in the cannabis business. Needless to say, we were all-in.

What change will your firm address in the industry? Does it address an unmet need?

We saw the need to lead the efforts to create a responsible and sustainable professional cannabis industry. We wanted to make sure that the recreational marijuana conversation moved beyond the social aspects of policy and regulatory influence, and actually give the cannabis industry a professional look and feel. The result: Burton Trent’s Vice President, Scott Rudder founded and is currently the president of the Board of Directors of the New Jersey CannaBusiness Association – the state’s first and largest organization created for the development of a professional, responsible and sustainable cannabis industry. The CannaBusiness Association is the chamber of commerce for cannabis in New Jersey. I serve as the association’s primary policy advisor.

Ed DeVeaux Virtues of Vices (1)

What has been the reaction to your product/service/technology?

The New Jersey CannaBusiness Association has a membership of nearly 1,000 individuals and organizations, and hosts monthly informational meetings throughout the state with guest speakers from the spectrum of cannabis-related businesses. I believe the CannaBusiness Association has been successful in not only professionalizing the nascent cannabis industry from a policy standpoint, but it has energized the ancillary service sector. With three formal affiliation agreements with institutions of higher education – Stockton State University, Atlantic Cape Community College and Union County College – the association is ensuring that New Jersey will have a professional and sustained workforce in the industry from growing, cultivation and dispensing to environmental services, security, insurance and legal counsel.

Are there any upcoming milestones for your company?

With amended adult-use and social justice legislation nearly in place, as well as regulatory frameworks, it is our hope that New Jersey and New York (for our New York clients) will be in a position to have not just a more robust medical cannabis economy established, but a vibrant and safe recreational economy being born. 

Where can readers learn more?

420MEDIA Trailblazers In Cannabis: Cultivator Kevin Jodrey, Wonderland Nursery

Trailblazers In Cannabis
Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create this series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazer is Kevin Jodrey, the creator of Port Royal, owner of Wonderland Nursery, and co-founder of The Ganjier. He’s been a cannabis cultivator for decades, running his own operations and offering consulting services to the broader community.

Tell us about your company.

Based in Humboldt County, CA., the company is comprised of a nursery operation, a retail storefront, a mixed light greenhouse operation, a full sun farm, a distribution facility, an extraction facility, a terpene distillation and biomass drying facility, and labor, compliance and financial management services. With the exception of the full sun farm and the terpene distillation facility, all the other permitted operations are all located at the One Log House property in Cooks Valley, right on Highway 101. The One Log House is an historic Humboldt location, and one of the world’s best-known redwood attractions, complete with a coffee shop and gift shop.

Wonderland Nursery is what I’m mostly known for, and I couldn’t be happier that we were able to bring the business forward from the Prop 215 era to the new Prop 64 compliant model. We have a tissue culture facility that we partnered with, so we can produce true-to-type pathogen-free clones for the regulated industry, and also for growers who would like to cultivate the legal six-plant limit set under prop 64. We do contract work for larger clients who provide the plants they want us to propagate, and I still hunt for plants that the market wants, to provide to those in need and to stay current with those markets.

The new storefront turned out beautiful. We hired a design team from Los Angeles to help us create a modern feel without removing the roots of where we are located — in the heart of the redwoods. One of our partners is a master craftsman/mason, and he oversaw the building of the project so that it came out as desired. The feedback has been excellent, and we will celebrate our first year at this location in March. We focus on carrying products from craft batch farmers located in the Emerald Triangle. I’ve been involved with dispensary operations for about 11 years now, and I’ve always strived to support and highlight the incredible small batch producers from the region. I’m grateful to still have the ability to do so, and intend to for as long as I’m in the business.

wonderland nursery humboldtThe new mixed light operation features greenhouses sourced from Forever Flowering and lit by Fluence LED lights. We can use the range to produce flower for research and development, and for seed production. Having the mixed light operation on site makes testing what cultivars we produce and release to the public so much more exact, and let’s us create the map of how to grow the plant. and what difficulties one may find while growing it to make it a simpler process for the farmer at the farm sites. We’ve been friends with the team from Forever Flowering for a long time. They were our primary sponsor for the Golden Tarp Awards ‘light dep’ competition that I put on every Fall in Humboldt County,  and I’m very happy that I can use them as my greenhouse provider/greenhouse consultants. The same appreciation applies to Fluence Bioengineering as well. We use their fixtures on our plants in the nursery, and really look forward to seeing the greenhouse lit with these excellent LED lamps.

The full sun farm is my family farm, and being able to finally get the County and State licenses is a joy words can’t adequately express. I’ve worked on that project for over six years to get the environmental components up to code, and I’m looking forward to Spring planting this year more than maybe ever. The entire goal of the farm was to be able to maintain ownership of the property and to be able to pass it along to my future generations. Using cannabis cultivation to preserve the land and maintain the animal habitats that have existed on that mountain for millennia has been the goal, and with the new permits I believe in some small way we can achieve that.

The extraction facility, terpene distillation facility, and distribution facility are being built as I write this. Having the ability to remove desirable terpenes and infuse them back into distillate cartridges — to make a true cannabis derived cartridge — is critical for the craft market. To me craft means attention to detail of what makes up your cartridge. A premium extraction facility, coupled with a dedicated terpene stripping operation, allows the smaller farmer to be able to create cartridges that give the satisfaction to the end user. The more options a smaller farmer has to reach his market audience, the better.

In the same vein,  we created a distribution service that can follow the chain of custody so that the quality control stays high throughout. If we begin with the genetics that are in demand, and make it easy to maintain the quality throughout the rest of the downstream steps after cultivation, the end user or the buyer will have a greater level of satisfaction. I believe that efficient production practices coupled with a desire to deliver unwavering quality is where the craft brands must position themselves, and we want to be a part of that process.

We created farm labor, financial services, and compliance assistance packages as well. These issues are ones that many, if not most, farmers have never had to deal with to the extent that they do now. Competent honest assistance is what was needed, and what we have tried to provide.  So far, the feedback has been great. Being local, it is easier to understand the needs of the local farmers and operators so that we can provide what they really need and allow them to do what they really want.

Wonderland NurseryWhy did you choose the cannabis industry?

I have to go back 40 years to answer that one. I chose to be involved with cannabis because the people I saw partaking and selling the product had  — with the exception of being arrested —  a great life. It made me curious, and after smoking my first joint in 1978 I understood why. Cannabis is the greatest social bridge I’ve ever found. It allows people from dissimilar backgrounds to find the common ground needed to make real human connection. Using Cannabis has the ability to reduce petty competition and hostility. It allows for more elegant acceptance of other behaviors and differences. It’s what has sustained my desire to remain in the industry for the past 40 years. I love cannabis and am grateful I made the decision so many years ago to stay true to what I believed in and being able to share in that love with others is just incredible to me.

What change will your firm address in the industry? Does it address an unmet need?

Our firm addresses the integration that’s needed to be efficient. Supply chain management — being able to keep the quality up across the entire production process — is critical for success in today’s competitive markets. Career cannabis operators who assist other cannabis operators know better about where the loss of quality can occur, when compared to operators who simply have a license. By being directly involved in so many aspects of the industry, we have a broader understanding, which we can use to direct operators how to best achieve their objectives. From what plants to grow to how to grow them; from harvesting to sale and where one should focus their energies; from compliance to payroll so infractions don’t make it impossible for the small farmer to succeed — these things are what we think about, and assist farmers with. That is our mission.

I’m not sure if anyone in the state is offering so many services wrapped into such a tight bundle right now. There are many groups who do the different aspects, but I’m not aware of any that handle so many different phases with experience in all of them.

Kevin Jodrey 2

What has been the reactions to your product/services/technology?

Fantastic! We are so happy with how the operation has been received. The storefront is doing great and people love the design. The local farmers we deal with love having a storefront right on Highway 101 with 40,000 cars a day passing by. The ability to showcase your products to a diverse group helps to get the knowledge of your products out there. The nursery is producing stock and we have a delivery truck that delivers across the region. The financial, labor, and compliance services are in demand. The extraction and terpene facilities should be operational by the first of June, in time for the region’s first harvest. Mixed light operation will be ready to go by Spring, in time for first planting. My full sun farm has thankfully always done well, and I can’t wait to get what we produce into the storefront. Humboldt is large, geographical speaking, but not in population. I think our smaller population creates a more intimate relationship between the cannabis participants in our area,  and we all seem to want to see each other succeed. The saying “a rising tide lifts all ships” gets used a lot, but here in Humboldt I believe it really holds true.


Are there any upcoming milestones for your company?

The dispensary will be in operation for a year come March. Wonderland Nursery was begun six years ago on February 14, and I couldn’t be any happier that it is still here and expanded. After almost two decades of unregulated nursery operations, I began nursery operations in medical cannabis almost 11 years ago by creating the very first vertical nursery model in the United States. A patient could enter the store and purchase flower from the plants they could see growing in the indoor grow operation, and then purchase the exact clone used in that production. We still follow that model. By constantly exploring what the market desires, and by either breeding or sourcing the plants in demand, we can keep the farmers marketable. There is nothing better in business than being able to stay current by serving people what they need and want.  The years slowly go by and each year passed adds another layer to your acumen and interests. In another 20 years, I’d love to be asked this question again as I hope I can say we are still growing, still serving, still enjoying being part of our cannabis community.

Where can readers learn more?

You can follow us a few different ways to see what we have cooking and what’s in the works. The main site is The nursery is and @wonderlandnursery on Instagram. A great way to see what’s happening at the nursery is also through @wonderlandoos on Instagram. He and I have been working together for over 20 years. You can follow me directly at and on Instagram @kevinjodrey

420MEDIA Trailblazers In Cannabis: Cici & Adam Dunn, Owners and Founders of HOODLAB

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazers are Cici and Adam Dunn, Owners and Founders of HOODLAB Store & HoodLamb Colorado, a family owned and operated hemp concept store & world wholesale agent for Amsterdam clothing label HoodLamb hemp tailors.

HempWorksTell us about your Company

After 25+ years of “hempin’ it” together, we have an extensive portfolio of hemp brands and companies that we have helped establish, build and operate. Some of these brands we helped create and run together with our original Amsterdam team, including HEMP WORKS, Hemp HoodLamb and T.H.Seeds, Adam co-founded in Amsterdam, The Netherlands.

In 2010, we decided to start our life together as a couple after having been good colleagues for 10 years. It was the evolution of a friendship that unexpectedly resulted in true love. We left Amsterdam for Colorado, which seemed to be the new hot spot for hemp. Our new endeavor HoodLAB was established in Denver, Colorado, in 2011 as the world’s first brick n’ mortar ‘HoodLamb Concept Store, Art Gallery & Wholesale Agent.’  At HoodLAB we promote all things hemp and embrace a sustainable, conscious and holistic lifestyle with hemp at the core. The latest creation coming out of HoodLAB is Doggylamb, an all-weather hemp coat for dogs, because dogs need good hemp gear too.

Being an active and authentic voice in the industry is important to us and ‘The Adam Dunn Show’ is our weekly cannabis podcast focussed on science, culture and industry knowledge. Adam propels the show with a cast of colorful guests and unbelievable anecdotes from his 25 years in the cannabis industry.

Our hemp journey started … 

Adam:  In 1989 I found myself in Amsterdam as a 19 year-old fresh off the boat, literally.  I just got off a TransAtlantic sailing trip that brought me to a ferry in the North of England when I looked at the ferry destination it said ‘Rotterdam’ in that moment I knew I had to go. The Netherlands had always fascinated me and being it was in the pre-internet days I wasn’t even sure if the stories of cannabis shops and hash bars were true.

With an ‘Emperor Wears No Clothes’ in my backpack, I headed off to the land of hemp and honey well at least hemp, right? On that first trip I found a shop called ‘Homegrown Fantasy.’  It was a great place that grew all its own cannabis.  I noticed there weren’t many English things to read and I was really into the EWNC at that moment, so I photocopied some key pages and made something like a ‘look book’ for the shop. This caught the attention of Henk van Dalen, the owner of homegrown fantasy and now Dutch Passion seeds. Henk told me his friend Ben owned ‘Sensi Seeds’ and the hash museum and that he would put in a good word for me.

Over the next couple of years working for both Sensi Seeds and the Hash Museum a definite need for a serious hemp store arose. Then in July of 1993, along with Doug Mignola and another American activist, we opened the first hemp shop in Europe called Cannabis in Amsterdam or CIA for short.

CIA quickly became the go-to spot for genetics and hemp products, putting us close to the movers and the shakers of the Hemp and Cannabis world. It gave us the chance to try to do the things that Jack Herer was talking about and put those words into action. CIA was an important time and place in the cannabis world, and it taught us tenacity every day, year in and year out.  From that point, we preached the gospel of hemp. CIA was a short blip on the radar, lasting only 2 years, but it evolved into the most exclusive and innovative hemp shop: HEMP WORKS.

Cici: I had always been an “all-plants” kind of person and my Green Path began with my first job as a 14-year-old at Stockholm’s first and oldest, and still-running vegetarian restaurant — a renowned place located in the ‘House of Health’,  with one of the most beautiful views over the city and the water. I had set my mind on beginning a conscious plant-based lifestyle and now nearly 3 decades later this is still my Green Philosophy,  one that I’ve expanded into the ‘Healing Arts’ where hemp has its place as superfood and herbal medicine.

In 1997, eager to see more of Europe, I decided to leave my motherland Sweden and randomly set my sails to Amsterdam. I can’t say I knew much about cannabis back then and I’m not even sure if I knew what hemp was, but that was soon going to change when I met Adam and Doug, two young American hemp entrepreneurs, the co-founders of HEMP WORKS, “Europe’s First & Finest Hemp Store”. We became friends and they introduced me to hemp and all its versatile uses. In 1999 I joined the team at HEMP WORKS that quickly became my new international family of friends in Amsterdam.

The Dunn Family

HEMP WORKS was truly an exclusive place in Amsterdam. On one hand it was a spot buzzing with counterculture and creativity for people that identified with more non-conventional ideas. On the other hand, it was an international and welcoming lifestyle store selling all things made from hemp. If it was made from hemp, we probably sold it. We carried crafts and handmade accessories from our Nepalese vendors, chic dresses from French surfer brand Kanabeach, Dr. Bronner’s Magic Soaps next to handmade hemp oil soaps from a small family farm in Ohio, and so much more.

Our staff came from all over the world, everywhere from Kazakhstan to France, Israel, Italy, Great Britain, Scandinavia, Surinam and Poland.  The two things that connected us was our HEMP WORKS family and the hemp plant. In those times, most people that walked into the store didn’t really know what hemp was so our crew became 24/7 guerilla marketers educating Amsterdam locals and tourists from around the globe about hemp and how it can be utilized and made into consumer products.

Why did you choose the cannabis/hemp business? 

Adam: I feel that I did not find hemp, hemp found me, all these things happened organically. We never separated hemp and cannabis as they are one and the same and this gave us a wider sampling of products and services to be involved in such as breeding seeds, making hempcrete, making glass pipes, brand development and the list goes on and on. Hemp has so many avenues to explore and roads to walk. Clothing became a piece of a larger puzzle that we tried to complete, only to realize that hemp can go on infinitely: you just had to put your mind to the goal at hand and hemp could fill it. If I had any idea what world impacts these choices would make, it would have only motivated me more. 

Cici: The hemp plant always spoke to me as an environmental superstar with massive healing qualities for our planet and its people. So, you can say that my career choice evolved, organically guided by my green heart. Your job is so much more gratifying when you believe in what you are promoting. At the same time, parallel with my job at HEMP WORKS as store manager/stylist/marketeer (we all wore so many hats!), I was doing many other things during those Amsterdam years. I obtained a master’s degree in science & psychology, worked for a San Francisco advertising agency and their social justice branch,  and even got a year and some in at MTV Networks, in their Broadcasting Department where I quickly realized that television was NOT a passion of mine.  So as soon as I could I returned full time to the hemp industry and my counterculture tribe.

Our Hemp Journey Continues…

In 2010, we started a new chapter together as a boyfriend and girlfriend and left Amsterdam for Colorado. With us we brought our in-house brands and Amsterdam influences and opened up HoodLAB Store & Art Gallery. The idea was to bring all the things that we love under one roof: HoodLamb clothing, art, music, hemp education, events, movie nights and anything else radically creative we could think of. In those early days Colorado cannabis pioneer Derek Cumings joined our team and helped us shape HoodLAB’s creative space. In this crazy transition and flow of life events, we also got married and had the best Rock N’ Roll wedding with minimal planning in Las Vegas at the ‘Little White Chappell’. Exactly 9 months after the newest member of our hemp family, Nyc Orion, was born.


HoodLAB 2.0 in the RiNO Art District in Denver

What has been the reaction to the Hemp brands you represent?  Does it address an unmet need?

Humbling and thrilling to say the least. People in the Colorado movement understood what we were about and during those first years (before hemp was legalized), HoodLAB quickly became a catalyst for hemp/cannabis culture in Denver. We had most of the intellectual movers and shakers and hemp enthusiasts coming through our place — skillfully documented for years by Denver photographer Kim Sidwell from Cannabis Camera. HoodLAB definitely filled a need for a fun and safe space to keep the conversation and culture going.

HoodLamb the clothing line was created to meet the need for well-tailored and sustainable hemp apparel. In the outerwear department, HoodLamb is still one of the few hemp brands out there with such attention to detail, thanks to our experienced design department in Amsterdam.

What change will your firm address in the industry?

We will keep echoing, “Be the Change you want to see in this world”. It’s not over yet. We need to keep fighting for a more sustainable future in every way we can. To keep pushing in the right direction, we can vote with our dollars and support sustainable brands and businesses. We often talk about the importance of staying authentic in this new digital era, so keep telling the truth, fight for this planet and opt for more renewable regenerative solutions.

Are there any upcoming milestones for your company? 

Last year was our 25th Anniversary for HoodLamb and T.H.Seeds. A quarter of a century in this industry is quite the milestone.

Where can readers learn more?




420MEDIA Trailblazers In Cannabis: Sharon Letts Founder Of Secret Garden Productions

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions.  This week’s featured trailblazer is Sharon Letts, Founder of Secret Garden Productions

Tell us about your company?

My company and brand have evolved in the last 25 years, as I began my working life as a flower gardener in Southern California, where I grew up. At 24 I bought a truck and designed, planted and maintained perennial borders – this put me in front of the camera, as I produced, hosted and self-distributed my visiting gardens show, In and Out of the Garden, for Local Access programming.

My experience in Local Access lasted three years, and then hosted and produced another series for PBS, Off the Beaten Path. I then became a Field and Segment Producer for national television in Los Angeles.

shot by Jeannie Herer

Why did you choose the cannabis/hemp business?

I didn’t choose the cannabis industry, it chose me, as I was brought up to the cannabis capitol of the world, Humboldt County in Northern California, to produce a news show in 2007, then ended up writing for newspapers, including an in-house position as lead features writer for The Times-Standard in Eureka.

While working in Humboldt, I presented with Lobular Carcinoma, a breast cancer mass. Because I was known in the county, Southern Humboldt remedy maker, Pearl Moon of The Bud Sisters, brought me a jar of strong cannabis oil, telling me it would put the cancer into remission. I didn’t believe it – after all, I’d been in media for more than ten years at that point – why didn’t I know about it?

That first night I no longer needed the sleeping pill I’d taken for years, the next day I didn’t need a pain-killer for a bum knee that I was told would need to be replaced. In two and a half weeks, all my prescription meds and supplements needed for myriad symptoms from Thyroid Disease and menopause were no longer needed. In two and a half months, the cancerous mass was gone.

As you can imagine, my life and work changed forever, and in the more than six years since, I’ve written of nothing else. Unfortunately, until the U.S. Government admits cannabis is remedy, I’m preaching to the choir writing for cannabis magazines. Thankfully, the weed magazines are publishing more intelligent work on cannabis, and my focus is on patient profiles, remedy makers, and caregivers.

What change will your firm address in the industry? Does it address an unmet need?

As far as I know, I’m the only features writer to cross over from mainstream media into the cannabis space, writing solely on cannabis as remedy. Up until my own experience, very little was written in AP Style on the anecdotal stories. So, I believe I’ve been a catalyst for change via making those stories known in an intelligent way.

My celebrity patient profiles all transitioned from interviews to interventions, as I help to further educate them during my visits. They have a loud voice, and this part of our exchange is sorely needed.

Sharon Letts (42)

What has been the reaction to your product/service/technology?

The reaction to my relating the anecdotal stories has been a mixed bag. For the most part, people are eager to hear the truth and learn, but I’ve been ridiculed, hated on, and yelled at in public by those that remain ignorant. And I use the word ignorant in the true sense of the word, as the information is out there – you just won’t see it on mainstream media yet – until the Government fesses up, there won’t be many stories of healing on the nightly news.

That said, to everyone I help and inform, it makes it worth it.

Are there any upcoming milestones for your company?

As a features writer, I’ve been published in many publications around the world, and continue to write the anecdotal stories of healing. As a producer in television, I have many balls up in the air – actively developing intelligent shows for television; and completing a screenplay with my writing partner, Renee Carly – who has been in the industry in Los Angeles for many years. We turned my eBooks, Humboldt Stories and Cannaopolis into a series for television and are shopping the pilot now. Due to my ten years in Humboldt County, the fictional stories I’ve written are all based on fact. My goal has always been to put a human face on the small cannabis farmer to the north, and share stories that have more to do with that life and healing – rather than the news we hear of crime surrounding the plant.

Where can readers learn more?

420MEDIA Trailblazers In Cannabis: CSC Events CEO Joshua Crossney

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions. This week’s featured trailblazer is Joshua Crossney, CEO of CSC Events, the host for the Cannabis Science Conference.

Tell us about your Company

CSC Events, LLC, hosts the Cannabis Science Conference- the world’s largest and most technical scientific and medical cannabis event. Our conference pulls together cannabis industry experts, instrument manufacturers, testing labs, research scientists, medical practitioners, patients, policy makers and interested novices. Our semi-annual event is aimed at improving cannabis science.

We hosted our first conference in Portland, OR, in 2016 and have returned to Portland every Fall since. At our third annual event in August of 2018, we hosted over 3,000 attendees from 27 countries and featured more than 150 vendors in our 60,000 sq. ft. exhibition hall.


Why did you choose the cannabis/hemp business?

I chose the cannabis industry because I have always been interested in the medicinal properties and science behind the cannabis plant. When I started to look a little closer into the national industry, I realized early on that quality control testing was not regulated and standardized and at the time in 2015, some states didn’t even require QC/QA testing for their medical cannabis programs. I also saw that there was a lack of information sharing when it came to research and medical advances that were being looked at.

I created the Cannabis Science Conference platform as a way to bridge the gaps between the cannabis industry and traditional science/medicine, as well as bridge the gaps between medical professionals and patients/consumers. When we started the conference, there were mostly only general business conferences and trade shows on the market. We sought out to create a space for the world’s leading researchers, analytical chemists, medical professionals and cultivators to share their data and research.

What change will your firm address in the industry? Does it address an unmet need?

As we work to bridge the gaps between science, medicine and cannabis, we are constantly innovating. At our 2017 Cannabis Science Conference, we added our Medical Cannabis track that focuses on topics, like pediatric and geriatric care, routes of administration, advocacy and patient rights. We expanded our educational content again in 2018 with the addition of our Cultivation Science track. This track focuses on the science behind the cultivation of cannabis. Jacklyn Green, PhD and Roger Kern, PhD (formerly with NASA’s Jet Propulsion Laboratory) along with Autumn Karcey of Cultivo, Inc., worked with us to curate the content for this track that featured leaders from academia and industry alike. We also created the Canna Boot Camp in 2016, our full-day, hands on workshop that covers cultivation, extraction, sample prep and analytical testing. This event is a great way for participants to experience hands on learning in multiple aspects of the cannabis industry and walk away with usable industry knowledge.

We have created an event that highlights advances in cannabis science, medicine and cultivation. As I mentioned before, prior to the inception of the Cannabis Science Conference, there were little to no outlets for research and advancements in science to be shared. Our conferences have filled that void and we’re doing great work to bridge the gaps in education. We are proud to provide a platform for the world’s leading key opinion leaders to gather and share their research and insights on cannabis.

Montel with Josh

What has been the reaction to your product/service/technology?

The reaction to the Cannabis Science Conference has been overwhelmingly positive! I get emails and calls regularly from past attendees telling us how amazing they think the conference is. The positive feedback we have received from our attendees, vendors and speakers really means a lot to us, as without them, you have no show. Our conference has continued to rapidly grow since inception in 2016. The launch of our first east coast conference was in response to the increasing interest from the community to bring our platform to this market. We’re excited that we have continued to accomplish our goal to advance cannabis science and we’re honored that so many individuals and companies have chosen to support our mission.

Are there any upcoming milestones for your company?

The Cannabis Science Conference team is excited to be expanding our brands portfolio to also include an east coast, spring conference. The first of which will take place April 8th -10th, 2019 in Baltimore, Maryland at the Baltimore Convention Center. Tickets are now available for the 2019 Cannabis Science Conference East. We’re thrilled to have celebrity keynote speakers, Ricki Lake and Montel Williams both joining us for this event. We will also be hosting a special screening of Ricki Lake and Abby Epstein’s latest documentary, Weed the People, a ground-breaking, award-winning film that follows five pediatric cancer patients and their family’s journey in using cannabis as a treatment. Directly following the screening, there will also be a special filmmaker’s Q&A with Ricki Lake, Abby Epstein and participants of the film, including Tracy Ryan, CEO & Founder of CannaKids & and Dr. Bonni Goldstein, a CA based pediatric cannabis specialist with Canna-Centers.

We will be back in Portland, OR for our flagship Cannabis Science Conference this September 4th-6th, 2019. This will be our biggest event yet, as we are expected to have 180 vendors and at least 4,000 attendees. More details on this event will be coming soon, including the announcement of our celebrity guest speakers.

Where can readers learn more?
Readers can learn more about Cannabis Science Conference at

2019 Cannabis Science Conference East Hype Reel


420MEDIA Trailblazers In Cannabis: Adelia Carrillo, CEO Of Direct Cannabis Network

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions.  This week’s featured trailblazer is Adelia Carrillo, CEO of Direct Cannabis Network

Tell us about your company

Direct Cannabis Network is the leading digital news network highlighting the latest tech, startups and innovative companies in the cannabis industry. DCN’s mission is to build an ecosystem for the entrepreneurial community that provides a voice for the startups, a platform for the professionals and a community for the entrepreneurs.

Adelia Carrillo_Sitting Photo

Why did you choose the cannabis business?

Honestly, I never knew I could or would have a career in the cannabis industry. My path was leading me towards a successful career in the consumer electronics industry. However, life has a funny way of working out and cannabis found me. It found me and helped me physically and emotionally during a time when my health needed it the most. During my transition as a patient, I became curious about the areas that interest me, which were tech, entrepreneurship and startups. I couldn’t relate to the resources available and saw a real need for an ecosystem catering to the entrepreneurs, startups and innovation. That was when the idea began evolving and we launched a test pilot in 2015 to see if DCN was something people would resonate with and now here we are today.

What change will your first address in this industry? Does it address an unmet need?

When looking at DCN, there are many things I see us addressing however the two that were the main points for DCN were the following: I wanted DCN to be able to make sure we didn’t lose the heart of this industry. I wanted to make sure the DCN continued to share WHY people have believed in this plant for so long, why people have risked their lives for it, and why people left amazing careers and moved their families for this plant. As cannabis turned into an industry, there is a lot that has and will continue to change, but I believe we have the opportunity to make this industry better than any other industry out there and a bit part of that will be because we don’t forget the WHY and we don’t forget the history or the OG’s along the way.

The second reason was to build a community for these new entrepreneurs and startups, I wanted them to have a trusted resource and ecosystem, where business owners can connect, learn and grow together. This industry is going ahead some big industries and by us working together and building the foundation together we can make sure we continue to allow the opportunity for even the small businesses, farmers and startups to continue to grow.

DCN Adelia CarrilloWhat has been the reaction to your product/service/technology?

I am honored to say the reaction has been positive and very welcoming. It amazes me to see something that started in my bedroom evolve into a global ecosystem. Even with us still as a startup, and with no marketing budget, we have been able to continue to grow and evolve. To be it shows proof that DCN is needed and as we continue to grow our audience, it allows me to learn their pain points so we can continue to learn how to provide them with offerings and opportunities that can help them succeed.

Are there any upcoming milestones for your company?

We have quite a few milestones we are looking to reach this year and a few that I am excited about are: we finally released our membership which we are proud of that offers amazing opportunities for our B2B audience, we also are finally able to expand our team- we are now looking at bringing in sales team members and hire a few more internal roles, and we also are looking to reach 20k subscribers.

Where can readers learn more?

To learn more about Direct Cannabis Network and to stay updated on the latest startups, entrepreneurs and innovative companies in the cannabis industry, they can visit:

420MEDIA Trailblazers In Cannabis: Leo Bridgewater, Co-Founder CannaGatherNJ

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we’ll profile a noteworthy business pioneer, and ask each 5 questions.  This week, we’re pleased to introduce you to featured trailblazer Leo Bridgewater, co-founder of Cannagather NJ.

Tell us about your Company

CannagatherNJ is the largest and most diverse Cannabis Industry Networking/Education platform in the Garden state. Every 4th Tuesday of the month we host events where entrepreneurs, investors, and business owners in the industry can meet and exchange ideas. We highlight businesses that want to announce themselves, their business model, and their intentions in the Garden state. Our keynote speakers range from elected officials to former pro athletes, advocates and CEO’s, all in the cannabis or hemp industries.


Why did you choose the cannabis/hemp business?

Considering my NJ medical marijuana patient advocacy work, I honestly feel my involvement in the cannabis/hemp industry is more of an evolution than a choice. In fact, it was through advocacy that the business revealed itself to me. The early history of our industry has not been kind to minorities and women. We’re currently living in that early history, and this is how I evolved into the business rather than it being a choice.


What change will your firm address in the industry? Does it address an unmet need? 

The extreme lack of consumer education, coupled with an extreme lack of minority inclusion and participation, are all symptoms of chaos. This chaos only exists because the industry is still in its infancy, and we’ve yet to figure out how to effectively communicate with one another. Cannagather NJ looks to address those needs by hosting affordable education/networking events.

Those of us whose craft and business it is to either touch the plant or support the plant need a consistent place where we can meet up, learn, exchange ideas, and talk business amongst each other. Until Cannagather NJ, access to an environment like this would cost in the range of $100-$400. We bring quality speakers and exposure to some of the brightest minds and talent in the Industry and we charge just $35.00. We believe access to industry information is paramount if NJ is to have a robust and inclusive cannabis/hemp industry.


What has been the reaction to your product/service/technology?

Humbling to say the least. Every month since its inception here in NJ our attendance has averaged between 200-250. Attendees and featured business alike have expressed both excitement and gratitude. The diverseness of our business owners is what we are most proud of. There’s an entire demographic of industry professionals whom have been largely ignored, locked out, missed, and passed over. CannagatherNJ looks to correct that problem.

Are there any upcoming milestones for your company?

Yes, we are in the midst of a national expansion. We are set to bring CannagatherCT, CannagatherATL, cannagatherMIA, CannagatherPhilly, CannagatherNO and CannagatherLA online in the coming months.

Where can readers learn more?

420MEDIA Trailblazers In Cannabis: Home Grown ORegonicX Founders Angela & Jared Panks

Trailblazers In Cannabis

Digital marketing agency 420MEDIA and the Marijuana Business Association (MJBA) have joined forces to create a series highlighting entrepreneurs trailblazing the cannabis scene. Each week, we profile a noteworthy business pioneer and ask each 5 questions. This week’s featured trailblazers are Angela and Jared Panks, founders of Home Grown ORegonicX.

Tell us about your Company

Our farm, Home Grown ORegonicX is a medical garden in Southern Oregon. We provide our deaf community and patients with a place to grow organic medical cannabis and teach conscious cultivation practices. We use nature and biodiversity to provide the cleanest herbs possible and employee our deaf community to the best of our ability. A hands on learning approach is the best way to teach our deaf community.

We have been growing cannabis since 2007 for our family and patients. We recently started doing tutorial videos on cannabis cultivation and the medical benefits of cannabis for the deaf and hearing impaired community. We want our community to understand the medical benefits of cannabis and about the Endocannabinoid System, Organic cultivation and how it can benefit us all. It’s a challenge for us because the ASL Language is still being created on cannabis and science in general. A lot of words or concepts need to be finger spelled for people to understand what we are taking about which can be a challenge in itself. For many years the science behind cannabis and cannabinoids has been hidden to our community and we are trying to change that.
homegrown ORegonicX logoWe began terpene mapping the various strains we would grow so that we could get a better idea of how our herbs would interact on a patient and try to make specialized medicine to help with people’s various issues. Our goal is to work with nature and your Endocannabinoid System to allow people to live a quality of life. Knowing which strains produce specific terpenes and how it will affect someone is important. Not everyone wants to get high. Most people want to lead a productive, healthy life style and we are here to support that.

We also want to open up the cannabis industry to the deaf global community. We need to dispel the negative stigmas associated with cannabis and promote knowledge and a deeper understanding of nature and its importance. Breaking down these communication and information barriers for our deaf community is our mission; giving our community a better opportunity is our goal.

Why did you choose the cannabis/hemp business?
We are passionate about medical cannabis, we know that it has healed so many people and has had a positive impact, giving people a better quality of life. The majority of our deaf community is missing out on the benefits that cannabis could bring to their life and surroundings. Some people are still stuck on the stigma behind it. We travel to lots of cannabis events during the past 5 years to bring deaf/cannabis awareness to our industry and community. We still haven’t met another deaf grower aside from our little tribe. We must change that by providing an education and opportunities. Without education, there is no opportunity for this forgotten community.
What change will your firm address in the industry? Does it address an unmet need?

The change we will address is raising deaf awareness in cannabis industry by inspiring cannabis entrepreneurs to be more involved in the deaf community. We want the deaf and hard of hearing community to be part of this industry. Going to cannabis related events has brought awareness and people want to be a part of opening this world up to our community. Providing education content to the deaf demographic in the cannabis community and getting sign language interpreters for future events.
We are working with ECS Therapy in CO to develop sign language for cannabis world, making it easier for the deaf to be part of this fast growing industry and creating language to represent the science behind cannabis.

We want to raise awareness on Cannabinoid Hyperemesis Syndrome (CHS) which is a rare condition where a heavy cannabis user can become violently ill over a period of time. The symptoms mimic those of someone going through a detox. CHS expresses itself with a fever, cold sweats cyclic vomiting, extreme dehydration and the relief of extremely hot baths or showers.

Usher Syndrome is where deaf and hearing impaired individuals slowly go blind. It is a genetic trait that only effect the hearing impaired. Angela was diagnosed with Ushers Syndrome as a kid and has experienced persistent vision loss. She believes that her cannabis use has slowed the diseases progress and it’s a topic that hasn’t been researched.

Organic practice. Making more videos in sign language demonstrating organic cultivation practices. Demonstrating how you can build an ecosystem, worm farming, Integrated Pest Management, Fermentation, compost teas, companion cropping and so much more. Without education there is no opportunity.




What has been the reaction to your product/service/technology?  
The responses we’ve received have been amazing; people have told us so many times how we open their eyes to the deaf world, and that they want to do whatever possible to help. We met a man at a conference he was speaking at 3 years prior. Jared was interpreting for our group at the Oregon Marijuana Business Conference when we first met. We ran into him again at The Emerald Cup and he was anxious to tell us how after that experience he went on to take sign language. He also as 2 employees that speak sign language.

For being a small group, we have made a lasting impact on this industry and we hope to leave a mark on the world. Jared was a Paramedic/Hotshot/Fire fighter in his former life. Angela owned her own painting business and worked for Legal Shield providing the deaf community with legal representation before getting into the cannabis industry. Our mission has always been to change the world and to leave a positive impact on anything that we put our minds towards. Our lives are a testament of that.

Many people ask how they can help and urged us to form a nonprofit organization which is a difficult thing to do in the cannabis industry. Luckily enough we have partnered with ECS Therapy and we now have a way for people to help us in our mission. We want to be able to change the world for the better and now we have another way for people can participate.

In general, the cannabis community is a kind group of individuals who are genuine and sincere. There have been many life changing experience for both the people we meet and for us as well. We look forward to seeing what God bring into our paths.

People are often bewildered by what we are trying to do. When they see the cannabis we can produce with minimal cost. We can grow organic sun grown cannabis and compete with indoor cultivators in quality. To be able to do this with a small group of deaf patients and create opportunities for them is surreal. Showing our deaf community how to work with nature and building something that will provide food, health and benefit the world. When people actually see the garden they always comment on the attention to detail that we have put into this project. We have had a chance to We had Tommy Chongs family to our home and the first thing they said was, “they had never seen a garden like this before.”  What we do has been around for a long time, how we do it is original and progressive.


Are there any upcoming milestones for your company? 

Just being a part of this industry is a milestone. With how Oregon’s legalization process has gone, it has been very difficult. Medical Cultivators have been locked out of a legal market since recreational use was passed. Medical growers fought for legalization and created a great medical system. We were in 70 different stores in Oregon before the OLCC pushed us out of the legal cannabis business market. Continuing to fight for fair access to a legal market is important and we can’t stop until all medical cannabis is no longer the face of the black market.

Creating Sign Language for the cannabis industry is a pretty big milestone too. Working with ECS Therapy to create these opportunities for our deaf community is such an honor. Getting a Non-Profit organization to sponsor us was a pretty tall task considering the Federal Laws and this newly emerging industry. It’s a step in the right direction and one of many obstacles we have been able to overcome. 

We would also like to build a garden where we can bring deaf people from all over the world to teach them hand on cultivation practices and to have a home for those in our community who want to participate in the cannabis industry. We can’t wait to represent the deaf in this industry and get our products out there so people experience it for themselves. 

We have just started going around and making videos of cannabis cups and different events surrounding this industry. We have had the chance to conduct a few interviews and we look forward to getting this stuff put up on our website. Doing things like this will only debunk the stigma around cannabis culture and help people make better life choices. 

We would like to work with a lot of different people on different platforms to create educational content and bring the cannabis message to the globe in Sign Language. We want to share their testimonies and hopefully change people’s lives for the better. Maybe a movie in the future…. Lots of people have bounced ideas off of us. It’s just about finding the right people to do the right things with for the right reason. We want to change the worlds perspective and we can’t do it alone. 

Where can readers learn more?

We are working on website at the moment.
For now, you can check our Facebook at and our Instagram: Home_grown_oregonicx