Search Results for: Virgin Islands

US Virgin Islands Enacts Medical Cannabis Access Law

USVI: Democratic Gov. Albert Bryan Jr. signed legislation into law last week establishing a regulated medical cannabis market in the US Virgin Islands.

The Medical Cannabis Patient Care Act permits qualified patients to possess and access cannabis and cannabis-infused products from licensed dispensaries. Specified patients will also be permitted to cultivate their own marijuana.

Under the law, regulators must finalize rules governing the program within 180 days.

The Virgin Islands is the third US territory to legalize medical cannabis access — joining Guam and Puerto Rico.


For more information, contact Justin Strekal, NORML Political Director, at (202) 483-5500.

 

US Virgin Islands: The Next Medical Cannabis Destination

WASHINGTON:  This week lawmakers from around the country are in Seattle for the National Conference of State Legislatures. While here, Senator Terrance ‘Positive’ Nelson was back for a second visit in recent months on a fact finding mission as he writes medical marijuana laws for the U.S. Virgin Islands.

Acting as a tour guide, Mike West of Green Lion Farms led Senator Nelson and a group of legislators onto The Herban Safari Pot Tour Bus in Seattle and visited several cannabis businesses of interest to the visitors.

While being given a full history of medical cannabis in Washington the visitors were able to see a medical cannabis dispensary (Northwest Patient Resource Center), a processing facility (Green Lion Farms), a testing lab (Analytical 360), and a retail cannabis shop (Seattle Cannabis Company).

While the tour only lasted a few hours, lawmakers were able to get a feel of what is working in Washington and what challenges they may be looking at as they plan to legalize medical marijuana later this year.

See the tour slideshow on Marijuana Channel One:

In the Virgin Islands A New Penalty System For Pot

VIRGIN ISLANDS: Sen. Terrence Nelson’s bill would decriminalize possession of small amounts of marijuana, making it a civil offense similar to a traffic ticket, carrying a $100 fine. It also would reduce the penalties across the board for possessing marijuana, selling marijuana, possessing marijuana with intent to distribute or sell and growing marijuana. [Read more…]

Having ‘High Tea’ With A US Virgin Island Senator

WASHINGTON:  This week I had the pleasure of attending Green Lion Farms in the Sodo district of Seattle for “High Tea,” a special event put on to welcome and celebrate a visit from the US Virgin Island Senator Terrance “Positive” Nelson and his delegation.

I wasn’t sure what to expect from the event but Washington’s cannabis business industry surprised me and came out in force to welcome this special group. There was live music, a few speakers, fancy little sandwiches, fresh cannabis leaf centerpieces, and a steady flow of tea.

I talked to almost everybody from the traveling party and what struck me the most from all of them was being reminded what it was like to live outside of the cannabis bubble I seem to be dwelling in. Here in Washington I am experiencing the normalization of cannabis while in the Virgin Islands it is still a taboo subject.

Just a few short years ago it was a taboo subject in my social world too. However, now that I openly use it medicinally and have a job that involves the marijuana industry, it is no longer allowed to be au untouchable subject.

USDA Approves Hemp Production Plans For Indiana, Michigan, New Mexico And South Dakota

DISTRICT OF COLUMBIA:  The U.S. Department of Agriculture (USDA) today announced the approval of hemp production plans under the U.S. Domestic Hemp Production Program for Indiana, Michigan, New Mexico and South Dakota, bringing the total number of approved plans to 69.

USDA continues to receive and review hemp production plans from states and Indian tribes. To review approved plans or check the status of a plan, visit the Status of State and Tribal Hemp Production Plans webpage.

State and tribal plans previously approved include:

States Tribes
Delaware Blackfeet Nation
Florida Cayuga Nation
Georgia Cheyenne and Arapaho Tribes
Illinois Cheyenne River Sioux Tribe
Iowa Chippewa Cree Tribe
Kansas Colorado River Indian Tribes
Louisiana Comanche Nation
Maine Confederated Tribes of Warm Springs
Maryland Cow Creek Band of Umpqua Tribe of Indians
Massachusetts Flandreau Santee Sioux Tribe
Minnesota Fort Belknap Indian Community
Missouri Iowa Tribe of Kansas and Nebraska
Montana Lac Courte Oreilles Band of Lake Superior Chippewa Indians
Nebraska La Jolla Band of Luiseno Indian Tribes
New Jersey Little Traverse Bay Bands of Odawa Indians
Ohio Lower Sioux Indian Community
Oklahoma Miccosukee Tribe of Indians of Florida
Pennsylvania Oglala Sioux Tribe
South Carolina Otoe-Missouria Tribe
Tennessee Pala Band of Mission Indians
Texas Pawnee Nation of Oklahoma
Utah Prairie Band Potawatomi Nation
Washington Pueblo of Picuris Tribe
West Virginia Red Lake Band of Chippewa Indians
Wyoming Rosebud Sioux Tribe
Puerto Rico Sac & Fox Tribe of the Mississippi in Iowa
U.S. Virgin Islands San Carlos Apache Tribe of Arizona
Santa Rosa Cahuilla Indian Tribe
Santee Sioux Nation
Seminole Nation of Oklahoma
Seneca Nation of Indians
Sisseton-Wahpeton Oyate Tribe
Standing Rock Sioux Tribe
Torres Martinez Desert Cahuilla Indians
Turtle Mountain Band of Chippewa Indians
Winnebago Tribe of Nebraska
Ysleta Del Sur Pueblo
Yurok Tribe

The Agriculture Improvement Act of 2018 (2018 Farm Bill) directed USDA to develop a regulatory oversight program for hemp and include provisions for USDA to approve hemp production plans submitted by states and Indian tribes. Accordingly, on Oct. 31, 2019, USDA issued an interim final rule establishing the U.S. Domestic Hemp Production Program and the provisions for USDA to approve submitted plans. State and tribal plans provide details on practices and procedures that enable hemp producers in their jurisdictions to operate according to their individual plans and in compliance with federal laws.

For additional information about the program, visit the U.S. Domestic Hemp Production Program webpage.

USDA Approves Hemp Production Plans For Maine, Missouri, The Cow Creek Band Of Umpqua Tribe Of Indians

DISTRICT OF COLUMBIA:  The U.S. Department of Agriculture (USDA) has announced the approval of hemp production plans under the U.S. Domestic Hemp Production Program for Maine, Missouri and the Cow Creek Band of Umpqua Tribe of Indians, bringing the total number of approved plans to 58.

USDA continues to receive and review hemp production plans from states and Indian tribes. To review approved plans or check the status of a plan, visit the Status of State and Tribal Hemp Production Plans webpage.

State and tribal plans previously approved include:

States Tribes
Delaware Blackfeet Nation
Florida Cayuga Nation
Georgia Cheyenne and Arapaho Tribes
Iowa Cheyenne River Sioux Tribe
Kansas Chippewa Cree Tribe
Louisiana Colorado River Indian Tribes
Maryland Confederated Tribes of Warm Springs
Massachusetts Flandreau Santee Sioux Tribe
Minnesota Fort Belknap Indian Community
Montana Iowa Tribe of Kansas and Nebraska
Nebraska Lac Courte Oreilles Band of Lake Superior Chippewa Indians
New Jersey La Jolla Band of Luiseno Indian Tribes
Ohio Little Traverse Bay Bands of Odawa Indians
Pennsylvania Lower Sioux Indian Community
South Carolina Miccosukee Tribe of Indians of Florida
Tennessee Oglala Sioux Tribe
Texas Otoe-Missouria Tribe
Washington Pala Band of Mission Indians
West Virginia Pawnee Nation of Oklahoma
Wyoming Prairie Band Potawatomi Nation
Puerto Rico Pueblo of Picuris Tribe
U.S. Virgin Islands Red Lake Band of Chippewa Indians
Rosebud Sioux Tribe
Sac & Fox Tribe of the Mississippi in Iowa
Santa Rosa Cahuilla Indian Tribe
Santee Sioux Nation
Seneca Nation of Indians
Sisseton-Wahpeton Oyate Tribe
Standing Rock Sioux Tribe
Turtle Mountain Band of Chippewa Indians
Winnebago Tribe of Nebraska
Ysleta Del Sur Pueblo
Yurok Tribe

The Agriculture Improvement Act of 2018 (2018 Farm Bill) directed USDA to develop a regulatory oversight program for hemp and include provisions for USDA to approve hemp production plans submitted by states and Indian tribes. Accordingly, on Oct. 31, 2019, USDA issued an interim final rule establishing the U.S. Domestic Hemp Production Program and the provisions for USDA to approve submitted plans. State and tribal plans provide details on practices and procedures that enable hemp producers in their jurisdictions to operate according to their individual plans and in compliance with federal laws.

For additional information about the program, visit the U.S. Domestic Hemp Production Program webpage.

OHA, OLCC Ban Flavored Vaping Sales, Including Online

MJLegal

OREGON: The Oregon Health Authority and the Oregon Liquor Control Commission today filed temporary rules that put into effect Gov. Kate Brown’s Oct. 4 executive order banning all flavored vaping product sales in the state.

The temporary rules, which will remain in effect for six months starting Oct. 15, prohibit the sale of all flavored vaping products—including online sales—to consumers in Oregon.

The ban covers all tobacco and cannabis (marijuana and hemp) vaping products that contain natural or artificial flavors including, but not limited to, chocolate, coffee, cocoa, menthol, mint, wintergreen, vanilla, honey, coconut, licorice, nuts, fruit, any candy, dessert, alcoholic or non‐alcoholic beverage, herb or spice. Tobacco‐flavored tobacco or nicotine products, as well as marijuana‐flavored marijuana or THC products that use only marijuana‐derived flavorings, including terpenes, are not included in the ban.

Retailers found violating the temporary rules will receive a warning letter and recommendations on coming into compliance. Continued violations could result in civil penalties of up to $500 per day, per violation. In addition, cannabis. In addition, cannabis retailers or processors could face violations up to and including cancellation of their license. Additional components of vaping products could be banned in the future. The Governor’s executive order directs OHA and OLCC to “take immediate action and adopt additional emergency rules” to prohibit any chemical or contaminant found to have caused or contributed to vaping‐associated lung injuries being investigated in Oregon and 48 other states, the District of Columbia and the U.S. Virgin Islands. There are nine cases of this illness in Oregon, including two deaths. OHA and OLCC officials say the temporary rules filed today are significant steps toward stemming the well‐documented tide of e‐cigarette use and vaping by youth, as well as keeping products that may expose people to unsafe chemicals and other contaminants off store shelves. Among Oregon high school students who use e‐cigarettes exclusively, nearly 90% use flavored e‐cigarette products, OHA found.

And there is strong evidence that e-cigarettes increase youth nicotine addiction and increase the risk that youth will start using combustible tobacco such as cigarettes. “We have been warning Oregonians about the health effects of these products before this current outbreak of serious lung injury added more evidence of the dangers of vaping,” said Dean Sidelinger, M.D., M.S.Ed., health officer and state epidemiologist. “These rules stop the sale of a potentially dangerous product, and they’re part of a comprehensive approach to curbing youth vaping and additional cases of vaping‐associated lung injuries.”

He points to additional directives in the Governor’s executive order that call on OHA and OLCC to develop consumer warnings for THC and non‐THC products; expand easy access to FDA‐approved cessation resources; implement a statewide prevention and education campaign; and submit legislative proposals with long‐ term solutions to reduce public health harms from vaping.

The temporary rules affect not only OLCC recreational marijuana licensed retailers and processors, but also alcohol licensees that sell nicotine vaping products, including retailers that sell beer and wine, bars and taverns, and liquor store agents. The OLCC said the flavor ban is just the latest step in its evolution from focusing on public safety to an agency with an equivalent focus on consumer protection. Through increased review of products sold in the OLCC‐licensed retail market and the development of testing capacity, the OLCC will continue to work to refine consumer product disclosure.

Screenshot 2019-10-11 12.45.42

“This Commission is working very hard to ensure the cannabis industry can grow, thrive and compete in the Oregon marketplace,” said Paul Rosenbaum, chair of the OLCC. “We are doing so with a clear focus on the integrity of the marketplace for businesses, consumers and public safety. However, it is our overwhelming responsibility to protect public health and our consumers from undue risk. This agency’s rapid and nimble action to implement the Governor’s executive order is exactly why regulated cannabis will always be a superior consumer choice over illegal markets.” Additional rules were filed earlier this week. On Wednesday, OHA filed temporary rules that require health care providers to report hospitalizations and deaths due to “vaping‐associated lung injury.” Physicians have long had to report “uncommon illness of potential public health significance,” but the new rules are intended to reduce confusion by specifically naming this new lung illness as reportable by Oregon law to public health agencies. Due to the ongoing investigation of vaping‐associated lung injuries, OHA health officials continue to recommend people stop vaping immediately.

Those experiencing symptoms of the illnesses, such as shortness of breath, cough or chest pain should immediately seek medical attention. Those needing help quitting vaping cannabis and nicotine can take advantage of a variety of cessation services, including the Oregon Quit Line, Truth Initiative, Oregon’s Alcohol and Drug Helpline, and SAMHSA’s National Helpline.

How ‘Gentleman Farmer’ Mike West Became The Cannabis Industry’s First Man Of Science

By Brandon A. Dorfman
@BADorfman

“I got into the [cannabis] industry because I was trying to grow plants to save my life,” Mike West told me over the phone recently. A farmer, researcher, and entrepreneur, West has an encyclopedic knowledge of cannabis that’s matched only by his passion for helping people.

“Nothing that the government’s going to do is going to prevent sick patients, sick parents from producing medicine for their children,” he continued.

I had asked West if legalization and the subsequent corporatization under the ‘Big Cannabis’ model had taken away from the art of growing, a constant lament of many of the old-school folks from the black market days. An accomplished academician that also considers himself a “gentleman farmer,” West was hesitant to see the issue in anything but shades of grey.

“We’re seeing a ton of technological innovations,” he told me. “Twenty years ago, there was traditional hash, that was about it. Over the last 10 years, we’ve come out with a couple different types of solvents — alcohol, butane, propane…” From there, he rattled off several significant steps forward taken over the past two decades, benefits that can only come from a legalized industry as opposed to a black market.

“Patient access ends up improving, [and] the cost in a lot of the recreational states has significantly decreased,” he said, ultimately making his point.

And West isn’t wrong. Aside from some high-priced craft flower, the benefits of legalization, and, in turn, corporatization, have been enormous. They include price drops as high as 80 percent in some states, making it extremely hard for groups like the cartels to stay in business.

The benefits to a scientist like West are immeasurable.

“[Access] improves, not only to more economical flower but a broader range of herbal supplements and nutraceuticals,” West told me. “And as a scientist, it opens up the door for doing that research that could potentially lead to future pharmaceuticals.”

Newlyweeds Pam Dyer and Mike West

But as much as the scientist in him loves to hear the machines purr, as he told me, the gentleman farmer understands that cannabis, legal or not, has always been about people. As legalization efforts in states like Washington opened the door for business, and really for scientific progress, patient’s rights began to fall to the wayside in many ways.

“I’ve been, pleasantly surprised the way that legalization has had and America being that laboratory of democracy,” West told me, adding in one caveat. “I love to talk about and constantly joke about … two steps forward one step back with when legalization happened.”

His main gripe, though perhaps that’s too stubborn a word to use, has to do with legislative bills that strip patients of their rights to homegrown medical cannabis. As the old-school black market crowd might say, it’s the death of the art of growing — only instead of science winning out; it’s for-profit patient care.

“As part of some of the bills, they took away some patients rights,” explained West, discussing corporate creep in the growing legalization movement. “Now there’s lots of home growers that are exporting illegally. And those are the ones that are getting clamped down on and having lots of people’s houses get raided.”

Despite his years of entrepreneurship — or, perhaps, guided by them — West has always been a patient advocate first. And I could hear that in his voice as we spoke. Even in states where home grows are allowed, patients still run the risk of being harassed by law enforcement, a terrible situation for all involved.

As for my original question, though, had forward progress spelled death for the so-called art of growing cannabis?

Mike West is positive if he’s nothing else.

“It’s something,” he told me, “you got to take the good with the bad.”

“I love the science side of it…”

West first took an interest in cannabis sometime in the late 1990s. With an epileptic sister and other family members suffering from various ailments and illnesses he became what he referred to as a ‘cannabis refugee,’ traveling from Texas to Colorado — in his case not just looking for the plant, but looking to study the plant.

“I ended up seeing a research study looking at treating epilepsy with cannabis,” he told me, speaking of his earnest beginnings that would go on to launch a now 20-plus year career. “[I] tried to go to school to study cannabis, but they didn’t allow us to study cannabis at the time. So we ended up studying kind of a mix of molecular biochemistry and international law, and I ended up focusing on trying to research biofuels.”

Unfortunately, when it comes to studying cannabis, not much has changed today. At one point in our conversation, West mentioned a few universities are now teaching horticultural classes or showing students how to run analytical testing equipment for use in the cannabis industry. Due to federal law, none of them can offer hands-on experience with the plant.

For West, however, the hands-on experience came easy. Whether he was working at dispensaries or hydro shops in college, or even, as he told me, doing a small stint at a law firm helping medical growers become medical collectives, West was always learning.

Mike West Positive Nelson

“My passion — I more than anything consider myself a research scientist,” West said. “Obviously [I] can’t do that research science at universities, currently very few allow any cannabis research. The federal government makes university research hard.”

“I focused on trying to do as much research as I can in the private sector,” he said, reminding me of the path that most people with a science-focus have to take in this industry.

To-date, according to West, he’s built medical labs in around 13 or 14 states, hemp labs in six states, and recreational cannabis labs in four states. He’s currently working with a Canadian company that’s building labs in Kansas, outside of Vancouver, and outside of Toronto — not to mention the fact that they also have some operations going on over in Australia and Europe. Then there are the hemp labs in Oregon, Colorado, and Washington, and the teams he’s training in Kentucky too.

“I love the science side of it,” he told me in the most laid back voice possible.

Since those early days in Colorado as a ‘cannabis refugee,’ Mike West has established himself as one of the preeminent researchers in the cannabis industry. As a researcher, entrepreneur, author, and adviser to numerous companies in the medical, adult use cannabis, hemp farming, extraction, and products industries his bio reads like a crossbreed somewhere between Raphael Mechoulam and Jack Herer.

But he’s never lost his initial drive nor forgotten what turned him to cannabis in the first place.

“Having family members that were medical patients really got me interested in developing products,” West said as we continued our conversation. “Unfortunately, it’s incredibly difficult to do that research under the same methodology that’s done with traditional pharmaceutical research.”

When he’s not helping to set up the next great laboratory or medical collective or hemp farm, Mike West is focusing on phytocannabinoids and working with patient-driven studies. Again though, the inability to do research at university labs makes the process difficult for West and the industry at-large.

So, he told me they use workarounds. A lot of that involves bringing university professors, doctors, naturopaths, or herbalist to him. For example, he told me, he’ll hold educational seminars, and bring these specialists into the dispensaries, saying to the patients hey if you have this medical condition these are the products that may or may not work better for you.

It’s a way to collect user surveys; to collect data.

“Being able to collect user surveys, you can start to make those correlations,” he said.

Beyond the issue of university research, West and I discussed the difficulty he and others like him have when it comes to finding an adequate product to use in testing. For those in the academy fortunate enough to work with cannabis, the quality is — well, it’s schwag.

“If you want to do research at the university, you have to get approved by the FDA, by the DEA by NIDA — the National Institute on Drug Abuse,” said West, explaining the harrowingly frustrating process. “NIDA contracts out their cultivation to currently one producer, [the] University of Mississippi and University Mississippi doesn’t have passionate cultivators.”

West told me how his team wanted to use the government schwag for a PTSD trial in Colorado. They obviously wanted to test the product to make sure that they were not providing anything dangerous to the patients first.

Under Colorado’s regulated market, the federal government’s cannabis didn’t pass the test for microbial contaminants.

“We’re seeing this weird juxtaposition where the black market or legal market or medical market is able to produce a higher quality product than the U.S. Government,” West lamented. “[It’s] nothing more than ignorance, in my opinion.”

He continued: “A lot of the universities are forced to take a hurry up and wait approach because they’re forced to wait for the federal government to hurry up and change the laws.”

“…teach them as much as we can.”

A few days or weeks before our conversation, Mike West was sitting in a classroom learning his trade. After 20-plus years in the industry, the one thing he’s learned is that he has much more to learn.

“That’s the real key to success in this industry is learning how to be as efficient as possible and as responsible as possible,” he told me towards the end of our conversation. “And if you can throw in a dash of big corporate social responsibility, ultimately, I think that a lot there’s a ton of opportunities in the cannabis industry for entrepreneurs.”

Which brought us to CANNAVAL, the first educational medical cannabis and hemp conference and expo in the U.S. Virgin Islands. The event, which will be hosted by former senator and now Agriculture Commissioner Positive T.A. Nelson, along with 420MEDIA in association with NT Media Productions looks to be one of the key gatherings of industry professionals this summer. And Mike West is scheduled to speak.

“We organized a tour of a couple of farms and retail shops and processing labs and testing labs so they can the see the steps in the political process that it goes from the time you plant the seed to the time that it goes to the retailer,” West told me, explaining how he first met then-Sen. Nelson. Without the agricultural commissioner, the Virgin Islands may very well not have medical cannabis today. The effort he put in towards helping that law pass was crucial.

“Nelson spent the last couple of years getting that law passed,” said West. “That opens up the Virgin Islands to start allowing the farmers to get licenses to do what they’ve been doing for decades.”

“We want to be able to make sure that the farmers start off on a good foot,” he continued.

Unlike other cannabis events, CANNAVAL is designed to educate and empower. It will give all those who attend, including companies and organizations an exclusive opportunity to network with government officials, entrepreneurs, medical and seasoned professionals in an open and welcoming environment that will cultivate and inspire.

And the guest list is top notch as well, including some of the cannabis industry’s biggest names such as Sierra Riddle. Dan Herer, Adam Dunn, Roz McCarthy, and, of course, Agricultural Commissioner Positive Nelson.

And Mike West.

“I think there’s a dance Friday, Saturday’s the conference, and then Sunday — what’s going to beat a networking day hanging out on the beach and enjoy some of that beautiful Caribbean sun,” West said, clearly excited to be a part of the event.

But for West, he’s going to do what he always does.

“We’re looking at trying to set up a conference,” said West, echoing what Positive Nelson told him. “To educate the consumers, educate potential business people in the Virgin Islands, teach them as much as we can.”

Cannabis Educational And Awareness Campaign Makes Red-Carpet Debut During 91st Academy Awards Oscar Telecast

30-Second Commercial Spots expected to air during Red carpet arrivals, Oscar show and post Oscar programming

NEW YORK: Cannabis Education takes centerstage during this Sunday’s 91st Academy of Motion Pictures Arts and Science Oscar telecast, as a groundbreaking media campaign for the online cannabis TV network Hmm Did You Know (HDYK) airs in both the US Virgin Islands and Puerto Rico media markets.

The spot — the first in a series showcasing prominent voices in the cannabis industry and community — features former seven-term US Virgin islands Senator Positive T.A. Nelson, now the appointed Agriculture Commissioner of St. Croix, discussing the science and economic power of medical cannabis. The HDYK media campaign suggests that standards are shifting for cannabis marketing in legal states.

Medical cannabis companies in the USVI and Puerto Rico suffered millions of dollars in damage – including leveled greenhouses, lost business and rebuilding. One year after a hurricane devastated the island, medical cannabis businesses are reporting a remarkable turnaround: with more than 90 cannabis businesses currently in operation, including 54 dispensaries. About 34,000 patients have signed up for the program, up from about 12,000 last year, according to industry experts

Medical cannabis companies in the Caribbean suffered millions of dollars in damage – including leveled greenhouses, lost business and rebuilding. One year after a hurricane devastated the island, medical cannabis businesses are reporting a remarkable turnaround: with more than 90 cannabis businesses currently in operation, including 54 dispensaries. About 34,000 patients have signed up for the program, up from about 12,000 last year, according to industry experts

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real,” former Senator Positive Nelson says in the spot promoting Hmm Did You Know Online Cannabis Network, a collaborative effort with 420MEDIA to launch an internet based digital video service that provides insight, education, and entertainment in the world of cannabis.

“We are excited to work with Senator Positive Nelson and other renowned cannabis experts in the sports, medical and entertainment field to bring much needed cannabis education to Spanish speaking communities,” said Kerri Accardi, CEO of 420MEDIA.  “Being visible in Puerto Rico during this premier television broadcast is a great first step,” she adds.

The public service announcement was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA), a leading national b2b organizations in legal cannabis.  Established in 2013 to provide business intelligence, professional networking and new business opportunity, MJBA hosts regular industry networking meetups, boot camps and seminars publishes the MJNews Network and Marijuana Channel One.

Nature Nurse Products utilize the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.

Curved Papers, a new twist on Rolling Papers, was founded by Michael O’Malleyan MIT-educated entrepreneur whose innovative patented curved design makes joints Easy To Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

Historic First: Cannabis Education Campaign Kicks Off During NFL Super Bowl LIII

Twelve 30-Second Spots Debut During Super Bowl Broadcast on CBS Affiliate in USVI

NEW YORK: A women-owned digital marketing agency made history this weekend by managing to air its cannabis education ads during the much-coveted Super Bowl LIII broadcast. Featuring the Rastafarian Senator who led the fight for legal cannabis in the U.S. Virgin Islands, the spot is the first in a series for the cannabis online TV network Hmm Did You Know (HDYKshowcasing prominent voices from the cannabis industry and community.

A total of twelve :30 commercial spots aired during Super Bowl LIII programming on the USVI CBS affiliate, marking the first broadcast of a cannabis-centric public service announcement during NFL programming. The historic campaign is a product of 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry.

In January, 2019, U.S. Virgin Islands Gov. Albert Bryan Jr. approved a new medical marijuana law making the territory the latest Caribbean jurisdiction to open its doors to cannabis businesses and potential new tourism opportunities. The move has been years in the making, with voters having favored medical cannabis in a 2014 referendum. In addition to the U.S. Virgin Islands, other U.S. territories that have approved MMJ include Guam and Puerto Rico.

It is only fitting then, that the spots that aired during this Sunday’s Super Bowl broadcast feature former Senator Positive T.A. Nelson, the seven-term Senator from the island and now the commissioner nominee to the Dept of Agriculture, who was among the most prominent voices leading the fight for marijuana law reform.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real” says the former Senator in the spot promoting Hmm Did You Know Online Cannabis TV Network.

“I am extremely excited and honored to be working with 420MEDIA, on the frontlines in the battle for legalization,” Senator Nelson said. “We must keep up the fight until the old wall of prohibition is completely broken down! Our collective efforts continue to change the mindset of individuals who have been bombarded with propaganda for over 80 years. Education is the key to removing stigma.”

“For years, there has been pushback on the national level, but local media markets with legal cannabis are slowly changing,” said 420MEDIA CEO Kerri Accardi.  “We are extremely grateful to the USVI for taking the first step to educate the mainstream audience about the benefits of cannabis. This is the first of many slated for the cannabis education and awareness campaign with other renowned cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis. We look forward to breaking through new markets, and reaching audiences in legal cannabis states,” she added.

The public service announcement was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA), a leading cannabis business organization and publisher the MJNews Network and Marijuana Channel One.

Nature Nurse Products, utilizing the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.
Curved Papers, a new twist on Rolling Papers, Curved Papers was founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented curved design makes joints Easy to Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.