COLORADO: The state of Colorado is spending $5.7 million to educate its citizens about the responsible use of marijuana in a major public campaign beginning this month.
The “Good to Know” initiative will utilize radio broadcasts, newspapers and the Internet, USA Today reports.
The campaign apparently has a folksy and relatable tone to it, with one of the radio spots featuring a rhyming cowboy and banjo music. Colorado’s chief medical officer Dr. Larry Wolk says its goal is to educate without alienating.