WASHINGTON: Diego Pellicer Worldwide, Inc. has announced a partnership with architect Michael Rotondi, FAIA, and creative Jill Savini to develop retail prototypes and innovative branding for future store locations.
“We’re staying ahead of the curve by developing industry changing scalable and inviting retail environments that will be built to enhance the customer experience, along with a brand that reflects the premium cannabis products sold by our licensed and branded retail tenants,” said Ron Throgmartin, chief executive officer, Diego Pellicer Worldwide, Inc. “By working with Rotondi and Savini, we’re bringing in retail design and branding experts that will set the bar for premium retail cannabis stores. Rotondi and Savini’s experience and progressive thinking will chart the course for Diego Pellicer to accomplish our goals in this relatively new marketplace.”
According to a company press release, Rotondi and Savini plan to create a cutting-edge branding and architecture system that is adaptable to each market, each footprint and reflects the community in which it operates.
“What fascinates me the most about working with Diego is that while the industry continues to be defined, it’s possible that our work will set a new standard that others will want to emulate,” said Rotondi. “The store concepts that we’re developing will not only make each location look consistent and yet unique, but can be built quickly using current technology and materials.