Volunteer event WAKE-N-SKATE at Bishop DIY Skatepark will feature the build of new skateboard features and a Q&A discussion on CBD/THC and cannabis in the skate community.
MICHIGAN: Developed and created by professional athletes, all-natural recovery cannabis brand MENDI has added leading Michigan-owned cannabis retailer JARS Cannabis as its newest retail partner for 2021. To kick off this partnership, the brands, along with professional skateboarder and MENDI brand ambassador Leo Baker (they/them), will come together for an exciting one-day event to support Community Push, a Detroit non-profit that bridges the gap between skateboarders and their communities. WAKE-N-SKATE is a true philanthropic community event and will be held at Bishop DIY Skatepark in Detroit. The event will include a build of new features exclusive to the park, park-wide clean-up, and an intimate discussion with Leo Baker. Additionally, JARS will donate $5,000 to support Community Push and its initiatives throughout Detroit. A 20% off coupon will be provided to those in attendance to use towards their next purchase at JARS Cannabis.
“We’re thrilled to be partnering with JARS Cannabis and rolling out Mendi into the Michigan market,” says MENDI co-founder and CEO, Rachael Rapinoe. “This is a very exciting step for our brand, and we’re grateful for their support in helping expand our retail footprint. There’s natural alignment with JARS in thinking creatively to amplify this partnership while also giving back to the community of Detroit with our ambassador, Leo Baker.”
Baker, a seven-time X Games medalist, left the inaugural U.S. Women’s Olympic Skateboard team in 2020 in order to publicly change their name to Leo and focus on mental health and their gender identity journey. Their inspiring story was brought into the public eye when they were featured in a Miley Cyrus video in 2019 and became the first-ever openly trans person to be represented in a video game (Tony Hawk Pro Skater). Since then, the professional athlete has focused on increasing non-binary visibility and introducing trans inclusivity to a predominantly straight, cis-male skate industry while partnering with brands like MENDI, who are committed to bringing representation and equality to the world of sports and beyond.
“Overall Mendi CBD has been a benefit in every part of my life, when I’m skating, meditating, or just getting into some music. Discovering Mendi has been super helpful for me in maximizing my recovery and spending more time on my skateboard. I am looking forward to being on the ground with other skaters, especially in Detroit, and creating more safe and sick spaces to skate.”