The Cannabrander: Canopy Case Study: The Branding Advantage of Thought Leadership

The Cannabrander: Canopy Case Study

By Ben Weinberg CanopyBoulder is a seed-stage business accelerator, operated under the Canopy parasol in Boulder, Colorado, where it focuses on the legal cannabis space.  It provides capital, a 16-week mentor-driven boot camp, and critical industry knowledge in return for a 6-9.5 percent equity stake in each hand-picked member of every incoming class.  After a three-month Read the full article…

The Cannabrander: CBD + Co. A First Product Case Study

CBD + Co. A brand study

By Ben Weinberg  CBD + Co. produces pharmaceutical grade cannabidiol (CBD) in a well-equipped laboratory northeast of Boulder, Colorado.  “Our chief innovation is a water-soluble isolate that can be ingested sublingually,” relates Founder Stephen Bernard, a mechanical engineer who has spent more than a decade in the cannabis industry.  This means it continues to release Read the full article…