The Cannabrander: Studio A64 Case Study: The Local Social Dimensions Of Best-Practice Branding

“We’re a social space for marijuana users, so we serve coffee and other drinks.  We also have a real soda fountain where we create awesome milkshakes!”

By Ben Weinberg COLORADO: Studio A64 is a private, members-only cannabis club in Colorado Springs, Colorado that features a large, open space on the main floor as well as an upstairs lounge.  Studio A64 does not provide cannabis, and Ambur Racek who, along with Wanda Stark, owns and operates the club, wouldn’t have it any Read the full article…

The Cannabrander: Canopy Case Study: The Branding Advantage of Thought Leadership

The Cannabrander: Canopy Case Study

By Ben Weinberg CanopyBoulder is a seed-stage business accelerator, operated under the Canopy parasol in Boulder, Colorado, where it focuses on the legal cannabis space.  It provides capital, a 16-week mentor-driven boot camp, and critical industry knowledge in return for a 6-9.5 percent equity stake in each hand-picked member of every incoming class.  After a three-month Read the full article…

The Cannabrander: CBD + Co. A First Product Case Study

CBD + Co. A brand study

By Ben Weinberg  CBD + Co. produces pharmaceutical grade cannabidiol (CBD) in a well-equipped laboratory northeast of Boulder, Colorado.  “Our chief innovation is a water-soluble isolate that can be ingested sublingually,” relates Founder Stephen Bernard, a mechanical engineer who has spent more than a decade in the cannabis industry.  This means it continues to release Read the full article…