The Cannabrander With Ben Weinberg: Lessons From The Women Grow Leadership Summit

As a non-traditional impact investment vehicle, WG fulfills a social mission using a for-profit structure.

By Benjamin Weinberg COLORADO: Hundreds of established and up-and-coming cannabis industry leaders came together to share stories and insights in Denver, Colorado, on February 1-2, 2018, at the Women Grow Leadership Summit (WGLS). During two intense days of learning and networking, they connected, educated, and empowered each other at the largest industry largest gathering focused Read the full article…

The CannaBrander With Ben Weinberg. PLExD, LLC Profiting From A Design Sprint

Promethean Learning Experience Design

COLORADO: I was recently engaged to oversee and facilitate a Google Ventures design sprint for Promethean Learning Experience Design (PLExD, LLC), a boutique e-learning design company in Denver, Colorado, owned by James Finder.  PLExD’s focus is on designing and developing content to get the most out of training for Millennials, Gen-Xers, and Baby Boomers alike, Read the full article…

The Cannabrander: Studio A64 Case Study: The Local Social Dimensions Of Best-Practice Branding

“We’re a social space for marijuana users, so we serve coffee and other drinks.  We also have a real soda fountain where we create awesome milkshakes!”

By Ben Weinberg COLORADO: Studio A64 is a private, members-only cannabis club in Colorado Springs, Colorado that features a large, open space on the main floor as well as an upstairs lounge.  Studio A64 does not provide cannabis, and Ambur Racek who, along with Wanda Stark, owns and operates the club, wouldn’t have it any Read the full article…

The Cannabrander: Canopy Case Study: The Branding Advantage of Thought Leadership

By Ben Weinberg CanopyBoulder is a seed-stage business accelerator, operated under the Canopy parasol in Boulder, Colorado, where it focuses on the legal cannabis space.  It provides capital, a 16-week mentor-driven boot camp, and critical industry knowledge in return for a 6-9.5 percent equity stake in each hand-picked member of every incoming class.  After a three-month Read the full article…

The Cannabrander: CBD + Co. A First Product Case Study

CBD + Co. A brand study

By Ben Weinberg  CBD + Co. produces pharmaceutical grade cannabidiol (CBD) in a well-equipped laboratory northeast of Boulder, Colorado.  “Our chief innovation is a water-soluble isolate that can be ingested sublingually,” relates Founder Stephen Bernard, a mechanical engineer who has spent more than a decade in the cannabis industry.  This means it continues to release Read the full article…