Las Vegas Dispensary Acres Cannabis Is First Dispensary To Advertise In-Flight With Major US Airline

LV Dispensary First To Advertise In Flight

NEVADA: One of Nevada’s top dispensaries, Acres Cannabis announces a revolutionary deal with a major U.S. airline to advertise in-flight. This marks a historic first for the Cannabis Industry in the United States. This latest announcement continues to puff new life into the “Cannabis Experience.” Located at 2320 Western Avenue, the company has quickly become an industry disruptor, evoking the vibe of a speakeasy Read the full article…

The Wink in Weed: The Sock Puppet of Pot

“We lose a little on every sale, but make it up in volume

By David Rheins “We lose a little on every sale, but make it up in volume.” The famous failed business strategy harkens back to the heady dot.com days when star-struck venture capitalists backed wild-eyed technologists at crazy valuations, betting on low-revenue/no-revenue ventures to capture valuable “market share” in the emerging digital economy. Back then the Read the full article…

The Art Of Marketing Marijuana

Farmer Tom, MJ Brand Icon

How to make pot seem as all-American as an ice-cold beer In the summer of 2014, The New York Times published its first-ever marijuana ad. The occasion was the enactment of New York’s Compassionate Care Act, which legalized pot for some medical uses. The ad, a congratulatory note from a Seattle start-up, depicted a well-dressed, newspaper-toting man standing Read the full article…

Newspapers With Marijuana Ads Can’t Be Mailed, Feds Warn

"It is against the law," Laurie Hieb wrote in an email to Oregon newspaper executives this week. "Unfortunately, ONPA cannot do anything about this."

OREGON: The U.S. Postal Service has warned newspapers that it is a felony to mail material that includes marijuana advertising. The Oregon Newspaper Publishers Association forwarded the recent federal advisory to its 100 or so members this week. The group’s executive director said the association “strongly discourages” Oregon newspapers that rely on the U.S. mail for delivery from accepting Read the full article…

Marijuana Growers Focus On Branding To Fetch Premium Prices For What They Say Is Premium Product

Sara Batterby (center, left) and Leah Maurer confer during a Women Grow event in Portland. They are co-chairs of the local chapter, part of the national organization that supports females in the cannabis industry through networking and education. The Portland chapter is the largest and fastest growing in attendance. Stephanie Yao Long/Oregon Live Staff

OREGON: Sara Batterby looks forward to the day her marijuana is treated like produce in a Portland grocery store – where cage-free eggs are a dollar more than plain eggs and organic tomatoes from the Willamette Valley are a cut above ones from California. Batterby is chief executive of Hifi Farms in Portland, which grows pot indoors using Read the full article…

Apple “WeedWatch” Ad To Be Featured In Marijuana Green Pages

Seattle-based multi-media company Higher Ground released the “WeedWatch” ad to coincide with the April 20th pot holiday, “4/20”, and the release of the Apple Watch on April 24th.

WASHINGTON – A clever parody ad showcasing Apple’s canna-friendly chronometer, iWatch,  has taken out a full page ad in the upcoming Marijuana Green Pages business directory.  Seattle-based multi-media company Higher Ground released the “WeedWatch” ad to coincide with the April 20th pot holiday, “4/20”, and the release of the Apple Watch on April 24th. The Read the full article…

Hmm..Did You Know Shifts Perceptions With Rich Media Cannabis Portal

“HDYK will shift consciousness and change the way people perceive our miracle plant. It will give the industry a place to share their products and information while providing the knowledge to those seeking."

WASHINGTON: Marijuana marketing is coming of age now that legalization is growing both the need and the branding budgets of the cannabis industry’s first crop of pot products. Cannabis media too is evolving – moving beyond the stereotypical High Times and Cheech & Chong 1970′s sensibility into the modern era of integrated digital marketing.   Meeting the growing need Read the full article…

Right Brand Name Gives Marijuana Strain A Higher Value

The right strain name creates a brand for higher value.

CALIFORNIA:  Adam Orenstein spent years cross-breeding marijuana plants before arriving at his proud new strain, a tall stalky plant frosted with white crystally hairs prized by growers and smokers. But before releasing it to the public, he and his partners toiled over one of the most crucial steps: giving it the proper name. “It’s like any Read the full article…

To Keep Business Growing, Vendors Rebrand Pot’s Stoner Image

Alison Ledden, marketing director for The Farm, a recreational marijuana store in Boulder, Colo., says some customers come in thinking they're at a specialty grocer, not a marijuana store.

COLORADO:  From the outside, Jan Cole’s recreational marijuana store in Boulder, Colo., just feels welcoming. Big glass windows let in natural light, and the walls are painted in soothing earth tones. Cole used her background in spa management to build a “warm and inviting” pot shop that puts customers at ease. In fact, the store’s Read the full article…

Perils of Pot Press Release: MMJ Doc TV Spot Dropped

NEW JERSEY: This is a yarn about how a single press release about pot misled dozens of major media outlets.

NEW JERSEY:  This is a yarn about how a single press release about pot misled dozens of major media outlets. The press release in question was published Monday on behalf of MarijuanaDoctors.com, a company that says it helps connect patients with doctors who prescribe medical marijuana. The release stated that MarijuanaDoctors.com was buying television ads through Read the full article…