Pentagram’s High-End Design For Snoop Dogg’s Marijuana Product Line

With their identity for rapper and artist Snoop Dogg’s new line of marijuana products, Leafs by Snoop (LBS), leading design firm Pentagram has given pot its highest-design makeover yet.

Just a decade ago, marijuana in the popular imagination was largely associated with cheesy stoner iconography — pot leaf decals, tie-dye and paisley patterns — and its packaging was limited to discreet plastic baggies. But now, with medical marijuana legal in 23 states and recreational marijuana legal in four, top designers are stepping up to rebrand the plant. Read the full article…