The Wink In Weed: Back East We Are Winning The War

MJBA NY MeetUp was packed with industry thought leaders

By David Rheins I’m back from a week on the East Coast, part of an ongoing CannaFest Destiny Tour of education, professional community and business development that myself and Curved Papers founder Michael O’Malley have been on for the past eighteen months or more.  On this last leg, MJBA and Curved Papers made stops in Read the full article…

The Wink In Weed: Why You Should Join Me At CCC PDX

CCC PDX is Jan 24 & 25

By David Rheins 2018 will be a crucial year for the legal cannabis industry.  Five years after the first adult-use marijuana marketplaces opened in Colorado and Washington, our industry has grown large and gone mainstream.  Big and getting bigger, with the opening of the California and Nevada markets, Oregon is now part of a contiguous legal Read the full article…

MJBA’s Rheins Leads All-Star Panel On Canna-Marketing At CCC in PDX

David Rheins leads a panel of cannabis marketers at CCC in Portland Jan 24, 2018

In today’s hyper-competitive legal cannabis industry, excellent branding and marketing is essential.  It’s “Differentiate Or Die” says MJBA executive director David Rheins.  “It used to be that farmers could rely upon the quality of their crops and their reputation in the local community.  With commercialization, the quality and desirability of the product, must be communicated Read the full article…

MJBA Founder To Talk Media And PR At King Cannabis Expo

It's been an amazing year for  the legal cannabis industry and the MJBA.

WASHINGTON: Before he founded the influential Marijuana Business Association in 2012, MJBA Founder David Rheins was a successful media and marketing executive, with an impressive track record of brand building at some of the world’s most successful media companies, including Rolling Stone, Spin, and AOL Time Warner. Rheins is fond of drawing the parallels with his Read the full article…

The Wink In Weed: CannaFest Destiny Takes MJBA To Las Vegas

Legal pot is on a fast track in NV

MJBA Expands National Footprint, Relocates HQ To Silver State By David Rheins This summer I undertook a cross-country, coast-to-coast, “CannaFest Destiny” road show. Sponsored by Curved Papers, the MJBA tour made ‘official’ stops in Washington, Oregon, Nevada, Indiana, Massachusetts and New York. We gathered in small groups and large, hosting meetups, participating in panel discussions, exhibiting and Read the full article…

May 11 In Portland: “Don’t Go Up in Smoke” —Workplace Law for Canna-Businesses

cannabis has many medical benefits

OREGON:  As the cannabis industry expands, so do the number of workers in weed.  Managing a rapidly expanding organization can present a myriad of challenges for any new business, and business operators in the heavily-regulated licensed marijuana industry face additional complexities.  Employment law and the legal cannabis industry is the topic of  “Don’t Go Up In Smoke,” Read the full article…

The Wink in Weed: How Redmond, Washington’s First Legal Pot Shop Will Forever Change The City That Bill Gates Built

Jenny Carbon and Shauna Mindt, Always Greener Downtown

By David Rheins WASHINGTON: Redmond, Washington, is famously the home of Microsoft and Nintendo America, and less famously known as the Bicycle Capital of the World.  The affluent community is home to 60,000 residents, it’s quaint streets lined with upscale shopping choices providing a local population of techies and young families with all their daily Read the full article…

Cashing In On Cannabis: CannaCon’s Banking Panel

PCH invests in real estate fund for WA cannabis industry

By Sahar Ayinehsazian Since Washington state legalized recreational marijuana in 2014, recreational cannabis sales have totaled over $1 billion, translating to more than $250 million collected in new taxes. Such substantial sales, however, have also brought problems for licensees in the form of cash. Because of marijuana’s federal status as a Schedule I substance, financial institutions continue to Read the full article…

The Wink In Weed: Woodstock Nation Goes to Pot

Pot Culture is Pop Culture

By David Rheins It’s early for a Saturday in Seattle, but I’m German and so I am the first to arrive. Entering the swanky lobby of the downtown boutique hotel, the vibe is New York City chic, appropriate enough for my introduction to New Yorker Michael Lang – the once and still cherubic face behind Read the full article…

The Wink in Weed: Marketing Thru Marijuana

HigherGround and MJBA present Hot Pot Products

By David Rheins Years ago, when I was working at Rolling Stone Magazine, I had the opportunity to interview Jerry Garcia backstage before a Grateful Dead performance at Madison Square Garden. The show was being sponsored by Ben & Jerry’s Ice Cream, and as the editor of Marketing Thru Music (MTM), it was my job Read the full article…