Cannabis Marketing — Not Just Blowing Smoke

In the world of ‘Fake News’ real voices do matter. And the story of a person using cannabis to manage a medical condition moves the discussion beyond stoner jokes.

By Kerri Accardi Turn on the TV at home, listen to the radio in the car, or surf the internet anywhere and you will be feed a steady diet of drug ads. Some are so frequent that you can recite the side effects by heart. But where are the cannabis ads? Why aren’t legal cannabis Read the full article…

Leafbuyer Partners With DOPE Media

Leafbuyer Becomes the Official Cannabis Deals Partner to One of the Largest and Most Well-Known Cannabis Content Sites

COLORADO: Leafbuyer Technologies, a leading cannabis technology platform, has announced a new partnership with DOPE Media. The new partnership will significantly expand the reach of Leafbuyer’s deals platform to millions of new cannabis users across North America. Leafbuyer, a leading cannabis deals network, drives business to dispensaries and product clients through its online platform and network of sites. The announced Read the full article…

Diego Pellicer Announces New Premium Marijuana Branding And Retail Prototypes

"We're staying ahead of the curve by developing industry changing scalable and inviting retail environments "

WASHINGTON:  Diego Pellicer Worldwide, Inc. has announced a partnership with architect Michael Rotondi, FAIA, and creative Jill Savini to develop retail prototypes and innovative branding for future store locations. “We’re staying ahead of the curve by developing industry changing scalable and inviting retail environments that will be built to enhance the customer experience, along with a brand that reflects the premium cannabis products Read the full article…

Tommy Chong To Launch Innovative Content On Cannabis Club TV

Tommy Chong to Launch Innovative Content on Cannabis Club TV

CALIFORNIA: Cannabis Club TV, which bills itself as the first Direct Out Of Home (DOOH) and Over the Top TV (OTTtv) portable broadcast network devoted to the cannabis industry – at retail, in your pocket and at home – has announced it has signed Tommy Chong to host a travel show, one of  twenty new channels with a variety of different Read the full article…

MANTIS Makes List Of Top 100 Largest Digital Networks In The US

MANTIS Makes List of Top 100 Largest Digital Networks in the US

CALIFORNIA: Cannabis-friendly marketing platform MANTIS Ad Network announced that it is now one of the top 100 largest digital networks in the US, per Quantcast. According to company sources, MANTIS web properties generated more than 526M page views and reached over 32M visitors in the month of July, an increase of over 1200% and 160%, respectively, Read the full article…

The Cannabrander: CBD + Co. A First Product Case Study

CBD + Co. A brand study

By Ben Weinberg  CBD + Co. produces pharmaceutical grade cannabidiol (CBD) in a well-equipped laboratory northeast of Boulder, Colorado.  “Our chief innovation is a water-soluble isolate that can be ingested sublingually,” relates Founder Stephen Bernard, a mechanical engineer who has spent more than a decade in the cannabis industry.  This means it continues to release Read the full article…

How Rescheduling Could Have Changed Cannabis Marketing

DEA needs to step back on mmj

By Celeste Miranda COLORADO: The DEA schedules substances, chemicals and drugs into 5 classified categories. Between Schedule 1 to 5 the level of potential for abuse gets more likely as the number goes down, so Schedule 1 is listed as the most dangerous for the public and Schedule 5 the least.  A Schedule 1 drug has Read the full article…