Wink-in-Weed: Ladies and Gentleman, It’s Show Time!

f you have anything to do with the legal cannabis industry in Washington or Oregon, you will want to attend both CCC in Portland and CannaCon in Seattle this month. When you do, please stop by the MJBA and MJBA Women’s Alliance booths and say ‘Hi.”

By David Rheins February, the coldest and shortest month, arrives next week and that means the beginning of trade show season for those of us in the cannabis industry. Here at the Marijuana Business Association, we’ll be kicking off the month at the Cannabis Collaborative Conference (formerly known as the Creative Cannabis Conference) in Portland, Oregon on Read the full article…

Trade Show Growing Pains And Headaches Continue To Mount

Based on the light attendance level for the opening cocktail reception, the repetitive content and presenters, the decision to run the Cannabis Carnival the night before the last day’s agenda, and to not serve lunch on the second day, CBE gives the NCIA a C for this event.

COLORADO:  Earlier this year, I wrote a piece called Trade Show Mania that outlined the relative inefficiency of, as an ancillary business provider, solely relying on event marketing to reach your target buying audience to attain adequate reach and frequency. After attending 4 of the last 5 major events positioning themselves as business-to-business events, it is really Read the full article…