Good Articles Aid Cannabis Startups

Marijuana Venture Magazine

By Janet Vasquez As more states legalize cannabis on some level, the number of new cannabis start-ups is growing.  So how does your start-up standout from the others? Investors looking for their next play or consumers searching for a cannabis product or service often can only differentiate one start-up from another by the articles it Read the full article…

The Cannabrander: Canopy Case Study: The Branding Advantage of Thought Leadership

The Cannabrander: Canopy Case Study

By Ben Weinberg CanopyBoulder is a seed-stage business accelerator, operated under the Canopy parasol in Boulder, Colorado, where it focuses on the legal cannabis space.  It provides capital, a 16-week mentor-driven boot camp, and critical industry knowledge in return for a 6-9.5 percent equity stake in each hand-picked member of every incoming class.  After a three-month Read the full article…

The Cannabrander: CBD + Co. A First Product Case Study

CBD + Co. A brand study

By Ben Weinberg  CBD + Co. produces pharmaceutical grade cannabidiol (CBD) in a well-equipped laboratory northeast of Boulder, Colorado.  “Our chief innovation is a water-soluble isolate that can be ingested sublingually,” relates Founder Stephen Bernard, a mechanical engineer who has spent more than a decade in the cannabis industry.  This means it continues to release Read the full article…

The Cannabrander: Marketing Vs. Branding

Ben  Weinberg writes about cannabis and marketing for MJNewsNetwork.com

By Ben Weinberg “Build it and they will come,” may sound great as an incorporeal whisper from the far depths of an Iowa corn field, but as a strategy it lacks any obvious utility. You may indeed have built a better mousetrap but, in the absence of any clear branding, how will your potential customers Read the full article…

The Wink In Weed: Woodstock Nation Goes to Pot

Pot Culture is Pop Culture

By David Rheins It’s early for a Saturday in Seattle, but I’m German and so I am the first to arrive. Entering the swanky lobby of the downtown boutique hotel, the vibe is New York City chic, appropriate enough for my introduction to New Yorker Michael Lang – the once and still cherubic face behind Read the full article…

The Wink In Weed: Lessons From The Grape Trade

Julie Child and Wine

By David Rheins There are many lessons the legal cannabis business can learn from studying the evolution of America’s wine industry. As agricultural products with inebriating properties, wine and weed have much in common. Like cannabis, wine has been an integral part of human society since pre-historic times. Wine like cannabis is used in many different ways, including Read the full article…

High Times And Agency Unite To Sell Marijuana To Mainstream

For this report, sparks & honey conducted proprietary research and interviewed cannabis industry experts

NEW YORK: Marijuana advocates are teaming up with Madison Avenue to try to make pot palatable to mainstream Americans — and to the advertisers that want to reach them. High Times, the 42-year-old must-have magazine for the cannabis enthusiast, has collaborated with Sparks & Honey, an Omnicom advertising agency, on a report meant to prompt Read the full article…

Marijuana Growers Focus On Branding To Fetch Premium Prices For What They Say Is Premium Product

Sara Batterby (center, left) and Leah Maurer confer during a Women Grow event in Portland. They are co-chairs of the local chapter, part of the national organization that supports females in the cannabis industry through networking and education. The Portland chapter is the largest and fastest growing in attendance. Stephanie Yao Long/Oregon Live Staff

OREGON: Sara Batterby looks forward to the day her marijuana is treated like produce in a Portland grocery store – where cage-free eggs are a dollar more than plain eggs and organic tomatoes from the Willamette Valley are a cut above ones from California. Batterby is chief executive of Hifi Farms in Portland, which grows pot indoors using Read the full article…