Higher Ground TV Crashes Adweek With Irreverent Cannabis Campaign

HigherGroundTV refreshes Perception/Reality for Ad Week

Hollyweed, CA: Higher Ground TV launched a “Marijuana vs. Cannabis” campaign at AdWeek to bring awareness of the benefits of legalization. Parodying Rolling Stone’s acclaimed “Perception vs. Reality” campaign of the 1980s (Fallon McElligott agency), the new ads instead use the words “marijuana” and “cannabis” to juxtapose the past history of Reefer Madness with the Read the full article…

Who Will Become the Starbucks of Pot?

“Growers were coming up to me and asking, ‘How do we make ourselves different? Maybe we should come up with a logo and a name,’” Shuman reports. “The branding of cannabis doesn’t exist yet.”

NEW YORK: During a typical Fourth of July weekend, 1500 Esperanza St., a whitewashed deco warehouse in the Boyle Heights district of East Los Angeles, is deserted. But this year, a line snakes down the broken sidewalk out front and wraps around the bend of Union Pacific Avenue, as 4,000 people suffer the searing heat Read the full article…