Higher Ground TV Crashes Adweek With Irreverent Cannabis Campaign

HigherGroundTV refreshes Perception/Reality for Ad Week

Hollyweed, CA: Higher Ground TV launched a “Marijuana vs. Cannabis” campaign at AdWeek to bring awareness of the benefits of legalization. Parodying Rolling Stone’s acclaimed “Perception vs. Reality” campaign of the 1980s (Fallon McElligott agency), the new ads instead use the words “marijuana” and “cannabis” to juxtapose the past history of Reefer Madness with the Read the full article…