MARIJUANA: Health Department’s TV Ads Take Dr. Seuss Approach To Pot

At a conference in the nation's capital, the recently inaugurated Republican Attorney General of Colorado denounced marijuana legalization.

COLORADO:  Last month, we told you about Good to Know Colorado, a new marijuana-education campaign launched by the Colorado Department of Public Health and Environment.

As we pointed out, much of the messaging on the Good to Know Colorado website was more about what is and isn’t legal than it was about health.

The same can be said about public-service announcement that will begin rolling out on Colorado stations today and is on view below. However, the tone is much different, since the rules and regs at the heart of the campaign are rendered in sing-songy rhyme that emulates Dr. Seuss and is accompanied by similarly kid-friendly illustrations.

 

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