WASHINGTON: The April 4th “420” celebrations in Washington ignited retail sales yesterday across the state, according to data compiled by Seattle-based TetraTrak and published on its new MJTicker.com website.
The unofficial stoner holiday saw many I-502 licensed pot shops offering special sales and promotions, which drove consumption of flower, edibles and concentrates, the business intelligence firm reports. 4/20 brought good news for both retailers and customers according to TetraTrak’s CEO Brian Yauger. Data published on his mjticker.com shows that a normal Wednesday would usually generate daily retail sales of just shy of $1.4 million; however projected sales for Wednesday April 20th, 2016 were just over $2.7 million, an increase of almost 40% of sales the day before.
Customers benefited as well, with recreational cannabis consumers enjoying lower prices. On average recreational consumers paid around $9.10 a gram out the door price last month, (approx. $6.65 pre excise tax). After 4/20 discounts and specials were factored in, holiday customers spent mid $7 out the door ($5.75 pre tax).