DISTRICT OF COLUMBIA: New Frontier Data, a leading provider of data, analytics and business intelligence in the cannabis industry, and MassRoots have announced a partnership designed to “elevate digital marketing practices and better understand social consumer behavior at a pivotal time in the cannabis industry.”
“It is an exciting time in the cannabis industry whereby large financial, research, and consumer-focused enterprises are now looking to understand risks and opportunities stemming from this booming industry. MassRoots is the largest social media platform dedicated to cannabis in the world, with incredible engagement from its members, creating a unique opportunity to learn from them and educate brands, investors, and mature markets entering the cannabis arena,” said Giadha Aguirre De Carcer, CEO and founder New Frontier Data.
“This past year at MassRoots we have been focused on taking our amazing cannabis community to the next level with a new leadership team and its vision to take the company beyond the social media platform and this partnership with New Frontier Data should allow us to achieve that. This industry has evolved from a movement into a thriving market that is hungry for data to serve its shareholders and consumers. Only through the data analytics provided by New Frontier Data and our understanding of our community can we believe we can move this emerging market and pioneering platform forward,” said Scott Kveton CEO at MassRoots.
New Frontier Data’s data engine will enable MassRoots to aggregate, analyze and monetize the large volume of consumer engagement data being collected by the MassRoots mobile application and web portal. By combining MassRoots consumer data with New Frontier Data’s Big Data Engine and market leading industry analytics, we will then be able to generate greater insights into the 3 million users in the MassRoots eco-system and establish correlations between their interests and interactions across multiple channels. This collaboration is expected to will create broader applications allowing for far more sophisticated and targeted digital advertising, as well as more advanced consumer engagement.