WASHINGTON: Jake Dimmock wears a lot of hats. Literally. He also juggles a lot of roles and responsibilities in Seattle’s cannabis community: posing with customers and VIPs as the face of swanky pot shop Diego Pellicer; making the scene as the well-dressed social media gadfly Jake the Professor, broadcasting his live reports from canna events large and small.
A seminal figure in Seattle’s cannabis scene – Jake was co-founder of Seattle’s best-known MMJ dispensary, Northwest Patient Resource Center (NWPRC), with John Davis, and a longtime patients advocate and caregiver long before pot was legal or fashionable. When Washington migrated its medical marijuana dispensaries into the newly created I-502 adult use system, Jake transitioned smoothly serving as budtender extraordinaire first at Uncle Ikes, and later Diego Pellicer.
With his vast knowledge of cannabis, his southern charm, his natural ease with people and multi-generational appeal, Jake the Professor was a natural to be named the first “Cannabis Industry Ambassador at Large” for the Marijuana Business Association (MJBA). As the association for cannabis business’ first Ambassador at Large, Dimmock will represent the trade group at high profile events and functions.
On any given day, thousands tune in to watch Jake The Professor on Instagram – donning his sartorial splendor and brushing out his impressive white beard as the charismatic king of social media, the charming Southerner holds court from the retail floor at Diego Pellicer’s, as cannabis VIPs from former Presidents to PinUp Girls come by pay homage and get their photo snapped.
Dimmock has recently taken his act on the road, serving as host of Jerome Baker’s Bongzilla in Las Vegas during the recent Champs Show.
He has been approached to be the “face” of a number of legal cannabis products and is considering his options as legal cannabis expands coast to coast.
Look for upcoming appearances by Jake The Professor and fellow canna celebrity Bang Kitty Bang at the Bongzilla party in Seattle on 4/21.