420MEDIA Hires Veteran TV Agency Executive To Spearhead Mainstream Advertising, Programming & Commercial Placement

john graziano 420_MEDIA

NEVADA: 420MEDIA, an advertising agency that creates, produces, and distributes cannabis media-TV, web, and digitally, has hired a veteran TV agency executive John Graziano, to spearhead mainstream advertising, programming and commercial advertising placements. Since inception in 2014, 420MEDIA has created content, relationships in the industry and mainstream with groundbreaking opportunities for cannabis brands to showcase their products to millions. 

“John represents the highest level in media executives. He will be instrumental in helping to bring world class media to the emerging marketplace of cannabis. We’re ecstatic to have him as our in-house media buyer,” said Kerri Accardi, 420MEDIA CEO.

Mr. Graziano has spent 43 years in broadcast media placement. Prior to founding the well-known ad agency, Max Media, John spent 8 years in broadcast ownership and management. Before that he was Senior Vice President of a major national advertising sales firm where he spent 8 years supervising more than $400 million in annual media billing. John’s background also includes 10 years of hi-profile national advertising account management. He’s held positions of Vice President of Advertising for Wherehouse Record Stores, a national retail chain that spent over $75 million annually. He has handled hundreds of major accounts successfully.

John will handle both large and small media accounts, from institutional advertisers, to brand names, to direct response clients and will personally be involved in all phases of the marketing process and carefully monitors the progress made by each of the media accounts assigned to him. 

“The opportunity to be involved with 420MEDIA, and to handle accounts in cannabis-related industries, is an exciting new venture. We will pioneer this field and bring these important businesses to the general public’s attention through effective mainstream and new media,” Graziano said. “Nobody has more experience and expertise there, nobody!”

Read full article @ 420_MEDIA

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