The Opening Bell Sounds For The Oregon Marijuana Market

The Cannabis Creative Conference was new and different and the estimated attendance was twice what was expected.

By Tony Gallo

OREGON:  On July 1, Oregon became the fourth state to legalize marijuana use, enabling adults to legally possess and grow limited amounts of cannabis for personal use. (Recreational sales begin October 1.) With the legalization, and even before, the industry in Oregon was ramping up to grow, and in the spirit of Oregonians, help each other out.

Case in point is the Cannabis Creative Conference (CCC) which I had the privilege of attending. The  two-day conference, July 29-30,  was sponsored by CannaGuard Security, Chalice Farms and Elevate/Green America and held at the Portland Expo. It was formulated to be ‘from the industry, for the industry” and was developed by Bella Vista Events in collaboration with cannabis industry businesses. The conference was created to share strategies and cultivate important conversations around rules and regulations, marketing and financial strategies, and education.

The kick-off investor summit on July 28 was hosted by MJIC. Speaker Lori Glauser, Director, President and COO of Signal Bay Inc. said she was really pleased at how it all came together so quickly. “It was a terrific audience, terrific speakers. It was a great event and I look forward to more events just like it.”

Day one had a keynote by Steven Marks, Executive Director of the Oregon Liquor Control Commission and Aaron Smith, National Cannabis Industry Association Co-founder and Executive Director. Noah Stokes of CannaGuard Security was Master of Ceremonies. Panels throughout the day included compliance, tips for building an MJ facility and lessons learned, building strategic partnerships and legalities to consider.

July 30 saw a keynote session of Industry Leaders sharing views of the industry’s future. Amy Margolis, Emerge Law Group, Attorney & Shareholder said, “This is really about people educating themselves, then filtering their information through professionals and creating unified talking points that move legalization forward on a local level. The biggest mistake we can make at this point is lack of professionalism and a scattershot approach to implementation,” driving home awareness of what’s really coming. Afternoon panels covered raising capital, cannabis technologies, real estate acquisition, risk mitigation, banking, payment processing and cash management.

The Cannabis Creative Conference was new and different and the estimated attendance was twice what was expected. As Leafly commented, “It was good for us because we did want to reach out and have a variety of people attend…we’ve done a couple of these (events) and sometimes they’re less well attended. I really don’t have enough positive things to say about it.“

The trade show hosted about 70 booths and 15 seminars daily and I was pleased to see cannabis industry leaders such as Rolland Safe, MJBA and RMMC Consulting at the conference supporting the Oregon cannabis business owners.

I also liked that all the presentations were recorded for those who couldn’t attend the conference. In the last few years, I have attended more than a dozen or so cannabis events across the USA and I would rate this one in my top 5 conferences.

Good job and I look forward to this format being used at other cannabis conferences.

Tony Gallo is the Senior Director of Sapphire Protection (www.sapphireprotection.com) with over 30 years in the Loss Prevention, Audit, Safety, and Risk/Emergency Management fields. Tony has a Bachelor of Science degree in Criminal Justice from New Jersey City University and is a member of Americans for Safe Access and the National Cannabis Industry Association.  Tony is considered one of the leading authorities in cannabis and financial loan service security and safety. Contact Tony at tonyrgallo@gmail.com and follow him on Twitter at @SapphireProtect.

Comments

  1. Tim Smith says

    Hello Tony,
    I too attended this conference. Your review is a good one. It was a great conference and well attended. So much info in just a couple of days. I’m still sifting through all the literature I received.

    They most enjoyable part of the conference was the opportunity to meet lots of people in the new Cannabis Industry. What a wealth of knowledge these people were willing to sháre.

    I ‘ll be signing up for the next conference that comes to Oregon!

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