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Leafly Announces Leafly Learn Online Education Platform for Training & Certifying Budtenders

WASHINGTON: Leafly, the world’s leading cannabis resource, today announced Leafly Learn, an online education platform created to empower cannabis retail workers to serve customers with confidence. To celebrate, Leafly is hosting a 16-city tour across North America to bring Leafly Learn directly to budtenders. Leafly Learn and the Budtender Education Tour will teach budtenders about the science of cannabis and how it can be applied to budtender best practices in order to help customers discover the products best suited for their needs.

“Budtenders are the face of the cannabis industry and the frontline for guiding customers toward products that will work best for them,” said Rebecca Kelley, content director at Leafly. “We built Leafly Learn with an understanding of the crucial role budtenders play in educating customers, and created this learning platform so that budtenders everywhere can feel supported in their careers and have more confidence in their product recommendations.”

Leafly Learn will be exclusively available to retailer clients of Leafly, who can use the curriculum and the newly unveiled Leafly Cannabis Guide to provide training to budtenders as part of their professional development. According to the 2019 Leafly Jobs Report, there are more than 211,000 jobs in legal cannabis, many of which are budtenders new to the industry. According to a recent industry report, more than 90 per cent of consumers seriously consider a budtender’s recommendation when making a purchase decision, highlighting the need for budtender education efforts like Leafly Learn.

To kick off this initiative, Leafly is taking Leafly Learn on the road to 16 cities across North America, meeting directly with thousands of budtenders to provide hands-on training based on the Leafly Cannabis Guide:

Leafly Learn Budtender Education Tour

  • Phoenix, AZ: October 7, 2019
  • Los Angeles, CA: October 10, 2019
  • Portland, OR: October 12, 2019
  • Vancouver, Canada: October 17, 2019
  • Seattle, WA: October 24-25, 2019
  • Calgary, Canada: October 30, 2019
  • Chicago, IL: November 4, 2019
  • Detroit, MI: November 5, 2019
  • Toronto, Canada: November 8, 2019
  • Boston, MA: November 11, 2019
  • Baltimore, MD: November 13, 2019
  • Orlando, FL: November 19, 2019
  • Miami, FL: November 21, 2019
  • Oklahoma City, OK: December 1, 2019
  • Denver, CO: December 4, 2019
  • Las Vegas, NV: December 9, 2019

“I was a budtender before I worked at Leafly, and I know a thousand questions come your way when helping customers select the right products. As the cannabis market expands and more people make careers of budtending, it’s a huge priority for us at Leafly to ensure budtenders have the support and education they need to make cannabis a positive experience for all customers,” said Maria Sharp, manager of partnerships and education at Leafly.

Retailers interested in Leafly Learn and the Budtender Education Tour can find more information here.

Leafly Hires Kirk Beardsley As Chief Operating Officer

WASHINGTON: Leafly, the world’s leading destination to help people discover, find and buy cannabis, today announced the hiring of Kirk Beardsley, an accomplished Fortune 500 retail executive, to the role of Chief Operating Officer. As COO, Beardsley will lead sales, marketing, and business innovation for Leafly.

“Kirk’s track record of helping some of the world’s leading brands build and scale multi-billion-dollar digital retail and marketplace businesses will help us fulfill our mission of becoming the destination for people interested in finding and buying legal cannabis,” said Leafly CEO Tim Leslie. “The legal cannabis market offers a substantial and growing opportunity, and Kirk has the experience to help us capitalize on our already strong momentum.”

Beardsley brings more than 20 years of experience dedicated to digitally infused commerce, most recently as Executive Vice President of Strategic Growth and Head of Trunkclub at Nordstrom. In his eight years at Nordstrom, he held key transformation roles including EVP of Marketing, EVP of Enterprise Technology and Innovation, and EVP of E-commerce and Online Merchandising. Prior to Nordstrom, he led global e-commerce at Microsoft Store and has held multiple leadership roles at Amazon.

“Over the course of my career I’ve had the privilege of leading all aspects of some of the world’s most influential consumer marketplaces,” Beardsley said. “I look forward to bringing those capabilities to Leafly to help more people get information and access to legal cannabis products that support their lifestyle.”

Leafly’s mission is to help people around the world discover, find and buy the best cannabis products for them. Consumers can use Leafly’s website and mobile app to learn about the right products for their lifestyle and wellness needs, find those products safely and efficiently, and buy them from licensed and regulated dispensaries or retail stores.

With more than 10 million monthly site visitors and more than 1.4 million user-generated strain, product and licensed dispensary reviews, Leafly has one of the largest and most engaged audiences in the cannabis industry.

 

Leafly Hires Veteran Product Executive Leslie Grandy As Chief Product Officer

WASHINGTON: Leafly, the world’s leading destination to help people discover, find and buy cannabis, today announced the hiring of Leslie Grandy, a veteran product executive experienced in global markets, to the role of Chief Product Officer. As CPO, Grandy will lead product development for Leafly’s array of consumer and business products.

“Leslie is a seasoned technology leader with a track record of bringing world-class products to market,” said Leafly CEO Tim Leslie. “Her experience will help us continue to build and scale technology products that serve the needs of cannabis consumers, retailers and brands.”

Grandy has built breakthrough products for industry leaders such as Apple, T-Mobile, Best Buy and Discovery Communications. She also has provided product and innovation advisory services to Fortune 500 Companies including Starbucks, Oracle Utilities, and Red Robin Gourmet Burgers.

“I am excited to build upon Leafly’s position as the leading information source for cannabis during this expansive time for the industry globally,” Grandy said. “We have an enormous opportunity to extend our support for the industry with innovative products and services that can help them confidently and intelligently interact in this fast-moving market.”

Leafly’s mission is to help people around the world discover, find and buy the best cannabis products for them. Consumers can use Leafly’s website and mobile app to learn about the right products for their lifestyle and wellness needs, find those products safely and efficiently, and buy them from licensed and regulated dispensaries or retail stores.

With more than 10 million people visiting Leafly monthly and more than 1.4 million user-generated strain, product and dispensary reviews, Leafly has one of the largest and most engaged audiences in the cannabis industry.

Leafly Pickup Expands Into Canada

CANADA: Leafly, the leading technology platform that helps people discover and find cannabis, today announced the launch of Leafly Pickup in Canada. Leafly Pickup allows consumers to browse the menus of participating cannabis retailers, reserve products online, and then pick up and purchase products in-store directly from the retailer.

Leafly Pickup is available now with leading Canadian recreational cannabis retailer Spiritleaf, a brand established by Inner Spirit Holdings Ltd. (CSE: ISH). Leafly Pickup will initially be available at Spiritleaf’s Alberta and Saskatchewan retail cannabis stores, including new flagship locations in Calgary and Edmonton, Alberta. Additional retailers will follow Spiritleaf and launch the service in coming weeks and months. Canada is the first country to offer the service outside the United States, which first launched it in March 2018.

“Leafly Pickup is truly a consumer-first technology that exists to help people find the cannabis products they want coupled with the information they need to make informed decisions,” said Leafly CEO Tim Leslie. “We’re proud of the momentum Leafly Pickup has in the U.S. It’s improving the consumer experience and it’s boosting revenue for retail partners. Leafly Pickup is just another way we’re showing Canadians that Leafly is their destination for cannabis discovery and education.”

“Leafly Pickup is the latest example of how we leverage technology to solve business issues in the cannabis value chain – specifically, by increasing consumer access and the appeal of the legal market,” said Jo Vos, Managing Director, Leafly Canada. “We’re proud to launch this new feature with the fantastic team at Spiritleaf – just in time for Canada Day.”

Spiritleaf has franchise-owned or licensed retail cannabis stores operating in Brooks, Lethbridge, St. Albert, Calgary (Stonegate) and Edmonton (Argyll), Alberta; Moose Jaw, Saskatchewan; and Kingston, Ontario. Spiritleaf’s first corporate-owned retail cannabis stores are expected to open this week in Calgary (Beltline) and Edmonton (Old Strathcona), Alberta.

 

Leafly Appoints Former Amazon Executive Tim Leslie New CEO

WASHINGTON: Leafly, the world’s leading technology platform that helps customers around the world find and discover the cannabis product that is right for them, today announced the hiring of Tim Leslie, a 20-year veteran of Amazon, to the role of Chief Executive Officer. As Leafly CEO, Tim will guide the company’s vision and strategy as it continues to expand around the globe.

leafly-logo-w851-oLeafly is the most trusted brand in cannabis; the authoritative source on cannabis, where everyone from consumers to potential consumers to dispensaries to growers go to discover the latest and best information about cannabis and cannabis products,” Tim said. “Leafly has been at the forefront of shaping the conversation on cannabis and demystifying this rapidly evolving product and industry.”

“Whether it’s on the Leafly app or Leafly.com, our vision is to empower customers around the world to find and discover the best cannabis products for them,” Tim said. “There is an ever-growing range of legal cannabis products, and as broader legalization gains global momentum, and new opportunities open up, Leafly will be there with its mainstream voice providing customers with the best cannabis information and content.”

Tim joins Leafly from Amazon where he most recently served as Vice President of Amazon Prime Video International. In that capacity, Tim launched Prime Video in more than 200 countries around the world, managing product, technology, marketing and operations for international expansion. Tim’s background in launching businesses around the world and his deep knowledge of customers and content will help Leafly in its on-going international growth and cannabis-related content strategy.

“In addition to helping customers around the world make informed choices about cannabis, Leafly’s rapidly growing marketplace also empowers cannabis businesses to find and retain loyal customers,” Tim said. “Today we are providing new and existing cannabis businesses with the broadest and deepest information in the industry; information that they can trust to provide a professional and personalized experience for customers in a regulated environment.”

Tim started at Amazon in 1999 as Vice President & Associate General Counsel responsible for Worldwide Retail. He helped Amazon launch businesses around the world and built and managed Amazon’s international legal team, which grew to 150 employees under his leadership. In 2013, Tim joined the Amazon Prime Video business as the Managing Director of LoveFilm, a UK and German video streaming and DVD rental business that Amazon had acquired. Tim was responsible for the management of LoveFilm, integrating it into Amazon, re-branding LoveFilm as Prime Video and launching Prime Video in the UK and Germany, which was completed in February 2014. Tim went on to lead the launch of Prime Video globally in 2016.

With more than 20 million monthly online sessions and 1.3 million crowd-sourced strain, product and dispensary reviews, Leafly connects patients and consumers with cannabis brands, products and retailers. Consumers can use Leafly’s easy-to-use website and mobile app to learn about the right products for their lifestyle and wellness needs, find those products safely and efficiently from licensed and regulated dispensaries or retail stores around the globe.

Leafly Hires New CEO Chris Jeffery

WASHINGTON: Leafly, one of the world’s largest and fastest-growing cannabis technology company, has announced that accomplished startup executive Chris Jeffery has been appointed to the role of Chief Executive Officer. As CEO, Jeffery is responsible for Leafly’s vision and strategy as the company expands its operations and product offering around the globe.

“Building on Leafly’s established position as the world’s leading cannabis information resource, we are expanding our focus on providing consumers the tools they need to discover and purchase cannabis products,” said Jeffery. “With unprecedented momentum for legalization worldwide, we are uniquely positioned to help consumers navigate this new legal landscape with reliable information and a personalized experience that saves time and money when making purchasing decisions.”

Prior to Leafly, Jeffery co-founded OrderUp, an online and mobile food delivery service. He built the company into a dominant player in the e-commerce and on-demand delivery spaces, driving $100M+ in annual sales in 40+ markets across the United States. In 2015, OrderUp was acquired by Groupon.

Leafly is the go-to resource for cannabis information worldwide, with more than 13 million monthly visitors and 60 million monthly page views across its websites and mobile applications. With Leafly, finding the right cannabis products is fast, comfortable, and easy. Consumers can use Leafly to learn more about cannabis, discover new cannabis products and brands, and find and review cannabis retailers near them. The Leafly website and five-star mobile app also include the world’s most comprehensive strain database, a full news and culture section, and a video platform, Leafly TV.

 

 

 

Leafly Founders Depart, Raise Cash For New Marijuana Business Intelligence Startup

WASHINGTON: After five years, the founders of marijuana strain and dispensary database Leafly are moving on to their next cannabis-related startup.

Cy ScottBrian Wansolich, and Scott Vickers — who launched Leafly in 2010 — are the co-founders of Headset, a new Seattle-based startup that’s building a business intelligence platform for the fast-growing marijuana industry.

headset-product-details-mobile-r1Headset, which just raised about $450,000 of a $750,000 seed round from Poseidon Asset Management and a group of angel investors, offers what Scott describes as a market research and analysis tool similar to NielsenNPD or IRi, but for customers in the marijuana supply chain.

The idea is to give marijuana retailers, processors, and growers better insights and intelligence for their business, ultimately helping them make more money and offer better customer service.

“We’re staying in the cannabis industry but are tackling a different problem,” said Scott, who’s taking on the CEO role for the new company.

Headset’s platform provides a number of operational insights. For example, retailers can be immediately notified when stock is low of a particular product that’s been selling well, or find out if a specific strain isn’t flying off the shelves like it used to. Meanwhile, product manufacturers can access sell-through data, all-commodity volume information, and a competitive set analysis, among other insights.

Yelp Of Pot, Leafly, Is Tip Of Marijuana Missionary's Spear

Brendan Kennedy wants to make the world safe for investing in marijuana. Kennedy, CEO at Seattle’s $5.5 million (assets under management) Privateer Holdings, believes that he can make a profit and make the world better by investing in marijuana companies.

Kennedy earned a BA from the University of California, Berkeley, a Master of Engineering from the University of Washington and an MBA from the Yale School of Management. And I think Kennedy embodies Yale’s missionary values – of both doing good – making society better and very well indeed – as in making big bank. [Read more…]

How To Make and Cook With THC Coconut Oil

Making and cooking with THC coconut oil is not as difficult as it may sound. It is a nifty way to consume cannabis. You can bake cannabis coconut oil into different types of edibles or take it alone. Most cannabis strains complement the flavor of coconut oil. You can use Sativa, Indica, or other higher CBD strains of cannabis to get your desired effect. However, you will often need a canna-butter while cooking with cannabis.

If you have certain dietary restrictions or follow a vegan lifestyle, butter may not be an option for you. Fortunately, when it comes to binding to different types of plant or animal-based fats, cannabis does not discriminate. CBD and THC molecules tether easily to fat molecules since they are fat-soluble and lipophilic. In other words, they dissolve in fats quite easily. When you bind cannabis in this manner, you will enhance its benefits more than when you use alcohol or water bases.

Making THC coconut oil is very easy. It is also a great way to use up hash, kief, or trim from harvest. It is not necessary to overcomplicate the process or simmer it for a long time. The method outlined below will give you fancy, tasty, and potent cannabis coconut oil.

What You Will Need

To begin with, you will need a large measuring cup or bowl, cheesecloth, bowl to store the THC coconut oil, and sieve. You will also need two cups of unrefined coconut oil and 40 grams of decarboxylated cannabis. You can learn how to decarboxylate cannabis by doing a simple Google search.

Dosing, Strains, and Expectations

1.5 grams of trim per one tablespoon of cannabis coconut oil is quite a strong dose. It is ideal for people who suffer from frequent migraines, which require a stronger dose. You can use anywhere from 0.5 to 1.5 grams of hash, bud, or trim per tablespoon of coconut oil. If this is your first time making and cooking with THC coconut oil, 16 grams of cannabis to two cups of coconut oil should serve you well.

If you prefer to use buds instead of trim, using a bit less is okay. This is because there will be more trichomes, which translates to more THC. Therefore, if you choose to use buds in the batch above, you should probably use 0.5 grams of buds for each tablespoon of coconut oil.

If you choose to take cannabis orally, it can take quite a while to feel it. However, the effects will probably linger for much longer. Cannabis coconut oil, on the other hand, it very potent and will likely make you sleepy. Therefore, if you have obligations later, do not take a new dose. Alternatively, you can use only Sativas in your coconut oil to combat sleepiness.

Combine the Cannabis and Coconut Oil and Simmer

Combine the coconut oil and cannabis in a saucepan and simmer over the lowest heat possible. Once the oil melts, let the mixture simmer for an hour while stirring every so often. If it turns out not green at all or too green, it is okay. The color does not have anything to do with the strength of cannabis coconut oil.

You need to use your cheesecloth in a sieve to strain the mixture over your measuring cup. Pour the hot mixture into the cheesecloth and let it drip for about an hour. Afterward, squeeze the rest out by hand. Finally, pour the THC coconut oil into a bowl or glass jar and leave it uncovered to cool. Once it is cool, close the container and store it in a cool dark place or the refrigerator.

Cooking With THC Coconut Oil

If this is your first time using THC coconut oil, try taking a tiny amount by mouth to test its potency. Before taking any more, however, you will need to wait at least three to four hours. This will help you get a baseline for how to use it on food and whether you need to increase or decrease the dose.

If you choose to cook with THC coconut oil, you should use recipes you are familiar with. Knowing how many slices of cake, muffins, or cookies that your recipe produces will help you figure out how much of the cannabis coconut oil you need to use per serving. If you need your edibles to be less potent, you can use half butter and half THC oil.

Higher Ground Holdings To Aquire High Times & Industry’s Top Cannabis Content

Sale Price: $9340 (plus unopened box of Dead bootlegs).

Re-Branded Venture to be called High Leafly Cannabis Culture Times 

HOLLYWEED, CA: In a stunning move, the world’s largest satirical cannabis conglomerate, Higher Ground LLCBD, announced the purchase of dozens of cannabis sites and magazines this week, aggressively moving to centralize stoner cliches in one place.

Speaking at MJ BizCon in Las Vegas, CEO Michael A. Stusser said the deal had been a long time coming. “How many stories about Seth Rogen or close-up pics of stank bud do you really need?” Stusser exhaled. “Our acquisition will enable us to consolidate the various marijuana brands – and by that I mean snuff ‘em out like a smokin’ roach.”

In obtaining High Times Holding (publisher of High Times magazine, Culture, Dope Magazine and Green Rush Daily) Higher Ground will have the chance to corner the “boobs and bongs” market (aka weed porn), along with re-licensing dozens of Cannabis Cups to Starbucks. Among those snapped up in the take-over were magazines and “lifestyle brands” Marijuana Business Daily, Sensi, Skunk, Grow, Marijuana Venture, Merry Jane, mg Retailer, Civilized, the Fresh Toast, Herb, CULTURE, Green Entrepreneur, Ganjepreneur, Freedom Leaf, Gossamer, Broccoli, Cannabis Now and MassRoots, allowing Higher Ground to control the vast majority of cannabis content, and assure the number of puns and cliches to go up in smoke.

In the first official move after the purchase, Stusser instituted what is known as The Tommy Chong Rule: In order to modernize and reach new demographics, the Cheech & Chong legend is banned from appearing in any additional marijuana media until the year 4020. Future bans said to include Willie Nelson, Snoop Dogg, Whoopi, Martha Stewart, Joe Rogan, Bill Maher, Miley Cyrus and Chelsea Handler. (Not mentioned: Rihanna, Jason Silva and, surprisingly, Woody Harrelson.) 

highergtv logoReportedly, Higher Ground Holdings wanted to keep the transaction under $10,000 to avoid a Federal SAR (Suspicious Activities Report) filing by the bank.  “We spent about $9500, and traded away some valuable assets.” (Rumored to be a box of Jerry Garcia bootlegs on 8-track cassette.) “Basically, we bought a database of every single person who’s ever fired up a fatty,” said Stusser. “We’ll send ‘em all a copy of Fertilizer Today, our agribusiness trade title – which we also own – and are currently shopping…” Official figures could not be independently verified. When reporters asked for documentation, Stusser said he would share them at the Grasslands VIP Party, but then asked assembled press if anyone had tickets for said event.

“Our goal is to offer customized mainstream video content productions and licensed extensions for cannabis service agencies across the sub and pop-culture spectrums,” said Al Olson, Higher Ground Editor-in-Chief. “And get into the whole CBD-thing, whatever the hell that is. Hemp too!”

An unnamed source also reported that Leafly, owned by Privateer Holdings, was thrown into Higher Ground’s aggressive take-over at the last minute. The insider said the site and app was ditched in order for Privateer to concentrate on making an actual profit – emphasizing their stable of weed-growing companies, including Tilray. Tilray’s partnership with brewing giant Anheuser-Busch InBev makes them less interested in un-profitable pot content. Of the deal, Privateer’s non-cannabis using billionaire CEO Brendan Kennedy said, “Oh, thank god. We’ve been wanting to get Leafly off our books for a decade now, and keep our focus on the beer bong business.”

“We also tried to buy Future State Brands (PROHBTD), MedMen (Embers) and Civilized (New Frontier Data),” noted Higher Ground’s CFO “but by the time we got the paperwork lined up, they’d all burned through so much seed money, they had to abandon their swank offices – and we had no way to reach them.” In a related non-move, Canna Law Blog was NOT acquired in the deal, as they are…well, lawyers, and have positive cash flow.

Michael Stusser and Higher Ground TV captured this year's Hot Pot Products

Michael Stusser & Higher Ground TV: This Xmas We’re Banning Tommy Chong!

Higher Ground’s blockbuster acquisition was announced at the Vegas trade show, MJ Biz Con. BizCon parent company MJ Biz Daily was ALSO swallowed up in the mega-deal. “With a hostile hippie takeover of MJ Biz Daily, we can consolidate all these dope-fiends under one tent – literally,” noted Stusser from his small mid-aisle booth at the trade show. “I mean, The Emerald Cup, CannaCon, CHAMPS, the Cannabis Congress, New West Summit!? Hempfest! How many places do these potheads need to buy a glass pipe, anyway?”

Like so many of the recent corporate buy-outs of alternative weeklies across the country, the Higher Ground deal seems similarly nefarious. “Our main goal, of course, is to fire as many good reporters as possible,” Stusser explained, “and get down to the real business of being stoned to the Bejesus. Frankly, we’d like to sell the whole she-bang to the Huffington Post. We always wanted to be called The Puffington Post – and this is our chance.”

Officials at High Times Holdings were not available for comment. When reporters tried calling the phone number listed in SEC documents, a recording with Bob Marley’s “ Waiting in Vain” played. The mailbox was full. No additional calls to media companies or employees were made before press time.

Higher Ground is a global viral marketing company focusing on Elevating the Dialogue on Cannabis Culture. (Kind of….) Their flagship show is described as “The Daily Show meets Good Morning America, just with a giant bong on the desk.” For more information about the mega-merger, visit www.highergroundtv.com or www.michaelstusser.com