Search Results for: kerri accardi

Are We Sleeping On The Women In Cannabis Media?

Recently, 420MEDIA CEO Kerri Accardi sat down with Tracy Lamourie for MJ News to discuss the exciting launch of her groundbreaking new venture A New Cannabis Channel

Here’s a peek into that conversation:

TRACY LAMOURIE: You have been doing some amazing things in the media and the cannabis space, and now you are combining the two in a way that I don’t think people are seeing just how groundbreaking it is!

KERRI ACCARDI: Maybe that’s because we didn’t Press Release our every move!

TRACY: Right! But now you are finally ready to let some of the secrets out! Can you tell us a little bit about the exciting things you have got going right now?

KERRI: Absolutely! I’m the founder of 420MEDIA, a full-service marketing and content creation agency.  Over the past 6 years we have been documenting the legalization of cannabis in the US. Currently we are in the process of launching a cannabis TV channel across ROKU, Apple TV, Firestick TV, Android TV, two mobile apps and online, with original programming, including a docu-series.

We are bringing education through entertainment with unprecedented opportunities for targeted advertising to cannabis and CBD companies.  We are super excited to take a very fragmented space and streamline the information to the mainstream while showcasing products and services in a way the public has yet to see.

There are so many people that they hear about CBD or they hear about the benefits of cannabis,  but they don’t know where to find a product or even worse they try a product that’s called CBD and it doesn’t work and right away they’re judging CBD as nonsense, but when you read the bottle it’s really hemp seed oil or something that doesn’t have CBD in it at all.

We really want to help guide people seeking knowledge. At the end of the day, we all have an endocannabinoid system with receptors for the plant on a molecular level. I don’t think the majority of people really understand that – and when they do it’s going to be a game changer.

TRACY: Absolutely- you’re talking education, you’re talking entertainment, the business of cannabis, literally anything relating to cannabis you will find on this channel. I know to bring something like this together doesn’t happen alone and you really have been able to gather an incredible team, some big names not just from cannabis but from the advertising world, from the world of marketing, from the world of media – you are bringing them all together, can you tell us about some of the people you have behind you and some of their experiences before joining you on this groundbreaking project in the world of cannabis.

KERRI: We have a phenomenal team that has come together absolutely from the mainstream industry. We have Emmy award winners; we have advertising executives – in fact the person who is creating our logo created one of the most iconic advertising campaigns I think ever in the world!

TRACY: Unbelievable!

KERRI: We will put names and more information and promo out over the next few weeks.

TRACY: I’m excited to see this develop. Can you tell me some more about the content, and I know it is incredible – you have got people at the top of their industries from athletics to the medical fields, not just one doctor but probably ten from across America – can you tell us a little bit about the content and the experience of gathering that over the years? I know it is a literal library, or a museum of cannabis history over the last few years.

KERRI:  Yes -we have a massive library of professionally filmed content – literally over 300 pioneers- on camera plus products, music, panels and speakers, and original programming.

Super bowl champion Marvin Washington hosts one of our series which explores cannabis from an athlete’s perspective. We have him in a CBD lab, pharmacy, events, as well as closed sets interviewing fellow NFL players and nurses – so it really is different insights coming through him.

Then we have another series hosted by a nurse and educator Heather Manus that is more geared to the medicinal side of the plant. What is the endocannabinoid system? Dosing, our receptors, what are the products and the different methods of ingestion and how does it affect us. Why is this plant working for people? We have another series called “Faces Of Cannabis” featuring over 30 pioneers sharing their story and insight into cannabis – from Wanda James who is on Netflix right now, to a child named Landon Riddle who is cancer free for seven years and he is nine years old to Dr Dina, the women the show “Weeds” was based on. We have a lot.

To me, in a time that is so divisive – to have over 300 people on camera to camera of different ages, ethnicities, and financial backgrounds that agree on one thing is pretty powerful.

TRACY: I know you have spoken in the past about the personal part of your mission.

KERRI: It’s super simple. I left New York on December 10th, 2013 I left on a mission to educate the world about cannabis.  My Aunt Kathy died. My best friend, my mentor, my everything. She died, and she didn’t have to. She definitely didn’t have to suffer like I watched.

I knew that no one would listen to me unless I knew what I was talking about, so I started at the bottom, literally – learning how to grow, meeting with patients, doctors, growers, lobbyists and more. This was back in 2013 in CA – it was a much different world.

In January 2014 NY quazi- legalized medical cannabis through executive order and thus 420MEDIA was born.

TRACY: What a journey. Somewhere your aunt is smiling down on you right now saying, ‘WOW! I inspired all this.’  You really are changing the world with this.  That’s not just language, people are going to see that as this develops – it’s going to be epic.

KERRI: What people don’t understand is that cannabis isn’t new, this medicine isn’t new, even the cannabis industry isn’t new – it’s new in the regulated space. California has been legal-ish for over twenty years and has been helping thousands of people.

TRACY : Now let’s talk a little about the business of cannabis, and I know from a business perspective it’s often difficult to get your message out in the space, struggles around advertising, struggles around restrictions and limitations on social media, lots of barriers about getting your message out there that we don’t face in messaging with other consumer products. So what you are doing is absolutely valuable to people in the cannabis marketing space.  Can you tell us a little bit about this really unprecedented advertising opportunity?

KERRI:  Everything was born out of a problem, and the problem is that brands do not have a place to advertise consistently. I learned about this over the past 6 years of owning an agency and having different television deals and advertising opportunities. They can just change their mind and the rules and the pricing and all sorts of craziness. This was created to enhance cannabis brands and products and give them a place to advertise and share their information very similar to television and TV commercials and when we go back into production we will have opportunity for product placement and sponsorships, so it is a space that will literally give brands the opportunity to showcase their product in high level content that has a truly targeted audience – because you aren’t coming to this channel to watch a baseball game.  You are coming to this channel to learn about cannabis

What’s the value of your athlete CBD cream being seen in a series hosted by a Super Bowl champion who also happens to have a case going to the Supreme Court over the legality of cannabis? What does it mean to have your brand showcased amongst medical professionals discussing the benefits of cannabis?

TRACY: So right now, can companies get involved? Right now, is there opportunity?

KERRI: Yes! What we are doing now, given the COVID-19 situation, is selling permanent placement in three of our series where we will build in commercials to showcase those brands and services. If you are in a series with Marv Washington, for example, you are in there forever. So, brands are getting multiple digital assets and a lifetime value. If they don’t have a commercial, we can have it created for a slight up-charge. If they do have a commercial, they can send it to us, and it will literally be edited in as if it was a part of that series. It is only for our inaugural series!

TRACY: So right now, anyone can get in on the ground floor, in there forever, they can basically write their own story right now as far as where they want to be.  As a publicist and a marketing person, I’m definitely excited about this for my own brand and for my clients, it’s great to be able to get in on the very beginning.

Cannabis Educational And Awareness Campaign Makes Red-Carpet Debut During 91st Academy Awards Oscar Telecast

30-Second Commercial Spots expected to air during Red carpet arrivals, Oscar show and post Oscar programming

NEW YORK: Cannabis Education takes centerstage during this Sunday’s 91st Academy of Motion Pictures Arts and Science Oscar telecast, as a groundbreaking media campaign for the online cannabis TV network Hmm Did You Know (HDYK) airs in both the US Virgin Islands and Puerto Rico media markets.

The spot — the first in a series showcasing prominent voices in the cannabis industry and community — features former seven-term US Virgin islands Senator Positive T.A. Nelson, now the appointed Agriculture Commissioner of St. Croix, discussing the science and economic power of medical cannabis. The HDYK media campaign suggests that standards are shifting for cannabis marketing in legal states.

Medical cannabis companies in the USVI and Puerto Rico suffered millions of dollars in damage – including leveled greenhouses, lost business and rebuilding. One year after a hurricane devastated the island, medical cannabis businesses are reporting a remarkable turnaround: with more than 90 cannabis businesses currently in operation, including 54 dispensaries. About 34,000 patients have signed up for the program, up from about 12,000 last year, according to industry experts

Medical cannabis companies in the Caribbean suffered millions of dollars in damage – including leveled greenhouses, lost business and rebuilding. One year after a hurricane devastated the island, medical cannabis businesses are reporting a remarkable turnaround: with more than 90 cannabis businesses currently in operation, including 54 dispensaries. About 34,000 patients have signed up for the program, up from about 12,000 last year, according to industry experts

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real,” former Senator Positive Nelson says in the spot promoting Hmm Did You Know Online Cannabis Network, a collaborative effort with 420MEDIA to launch an internet based digital video service that provides insight, education, and entertainment in the world of cannabis.

“We are excited to work with Senator Positive Nelson and other renowned cannabis experts in the sports, medical and entertainment field to bring much needed cannabis education to Spanish speaking communities,” said Kerri Accardi, CEO of 420MEDIA.  “Being visible in Puerto Rico during this premier television broadcast is a great first step,” she adds.

The public service announcement was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA), a leading national b2b organizations in legal cannabis.  Established in 2013 to provide business intelligence, professional networking and new business opportunity, MJBA hosts regular industry networking meetups, boot camps and seminars publishes the MJNews Network and Marijuana Channel One.

Nature Nurse Products utilize the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.

Curved Papers, a new twist on Rolling Papers, was founded by Michael O’Malleyan MIT-educated entrepreneur whose innovative patented curved design makes joints Easy To Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

Historic First: Cannabis Education Campaign Kicks Off During NFL Super Bowl LIII

Twelve 30-Second Spots Debut During Super Bowl Broadcast on CBS Affiliate in USVI

NEW YORK: A women-owned digital marketing agency made history this weekend by managing to air its cannabis education ads during the much-coveted Super Bowl LIII broadcast. Featuring the Rastafarian Senator who led the fight for legal cannabis in the U.S. Virgin Islands, the spot is the first in a series for the cannabis online TV network Hmm Did You Know (HDYKshowcasing prominent voices from the cannabis industry and community.

A total of twelve :30 commercial spots aired during Super Bowl LIII programming on the USVI CBS affiliate, marking the first broadcast of a cannabis-centric public service announcement during NFL programming. The historic campaign is a product of 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry.

In January, 2019, U.S. Virgin Islands Gov. Albert Bryan Jr. approved a new medical marijuana law making the territory the latest Caribbean jurisdiction to open its doors to cannabis businesses and potential new tourism opportunities. The move has been years in the making, with voters having favored medical cannabis in a 2014 referendum. In addition to the U.S. Virgin Islands, other U.S. territories that have approved MMJ include Guam and Puerto Rico.

It is only fitting then, that the spots that aired during this Sunday’s Super Bowl broadcast feature former Senator Positive T.A. Nelson, the seven-term Senator from the island and now the commissioner nominee to the Dept of Agriculture, who was among the most prominent voices leading the fight for marijuana law reform.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real” says the former Senator in the spot promoting Hmm Did You Know Online Cannabis TV Network.

“I am extremely excited and honored to be working with 420MEDIA, on the frontlines in the battle for legalization,” Senator Nelson said. “We must keep up the fight until the old wall of prohibition is completely broken down! Our collective efforts continue to change the mindset of individuals who have been bombarded with propaganda for over 80 years. Education is the key to removing stigma.”

“For years, there has been pushback on the national level, but local media markets with legal cannabis are slowly changing,” said 420MEDIA CEO Kerri Accardi.  “We are extremely grateful to the USVI for taking the first step to educate the mainstream audience about the benefits of cannabis. This is the first of many slated for the cannabis education and awareness campaign with other renowned cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis. We look forward to breaking through new markets, and reaching audiences in legal cannabis states,” she added.

The public service announcement was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA), a leading cannabis business organization and publisher the MJNews Network and Marijuana Channel One.

Nature Nurse Products, utilizing the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.
Curved Papers, a new twist on Rolling Papers, Curved Papers was founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented curved design makes joints Easy to Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

Cannabis Educational and Awareness Campaign, “Hmm Did You Know” Debuts On Cable TV

 30-Second Spots Aired On BRAVO, Discovery and The History Channel, Dispelling the Stigma of Cannabis

CALIFORNIA: For the first time in history, cannabis education commercials hit mainstream television this week. A groundbreaking media blitz campaign for the upcoming cannabis online TV network Hmm Did You Know (HDYK) aired a number of :30 commercial spots during primetime programming on stations including BRAVO, Discovery and the History Channel in the greater LA market. Featuring  Senator Positive T.A. Nelson, a seven-term Senator from the island of St. Croix, discussing the science and economic power of medical cannabis, the HDYK campaign suggests that standards are shifting for cannabis marketing in legal states.

The spot, created by 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry, is the first in a series that will feature prominent voices in the cannabis industry and community.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real,  and the opportunities behind are very real” says Senator Nelson in the spot promoting Hmm Did You Know Online Cannabis Network, a collaborative effort with 420MEDIA to launch an internet based digital video service that provides insight, education, and entertainment in the world of cannabis. The network will give audiences a clear representation of the cannabis plant and industry through premium content, innovative advertising, and a personalized experience.

Cannabis Commericals

“This first cannabis education spot for the HDYK Network marks an important milestone for the cannabis industry. For the first time in history, cannabis industry commercials have now gone mainstream and we are ecstatic to reach large populations during primetime with messages on the benefits of cannabis,” says Kerri Accardi, CEO of 420MEDIA.  “This is just the first of many slated for this cannabis awareness education campaign with other renowned cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis. We are happy to break through and deliver the message that will reach national audiences,” she adds.

The first spot was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association (MJBA) has quickly established itself as one of the leading national b2b organizations in legal cannabis.  Established to provide business intelligence, professional networking and new business opportunity, MJBA hosts regular industry networking meetups, boot camps and seminars in WashingtonOregonColorado,  New York and Ohio and publishes the MJNews Network.

Nature Nurse Products utilize the power of nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.
Curved Papers, a new twist on Rolling Papers, was founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented curved design makes joints Easy To Roll.

Vital CBD:  Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

We did it! We can take cannabis education to the mainstream on TV during Primetime to provide facts with the cannabis industry sponsors,” 420MEDIA’s Accardi said. “I’m humbled. We were able to achieve this five years to the day my Aunt Kathy passed away on October 2nd. I promised her that that I was going to educate the world about cannabis. This is the first in a series to air on TV. I encourage, and welcome cannabis and hemp businesses of any size interested in supporting cannabis education and build their brand awareness to contact us about unprecedented sponsorship opportunities,” she said.

Stu Zakim Joins MJBA Publishing Advisory Board

Former Rolling Stone, Playboy and American Media Publicist providing his experience, network and support to the leading media company and cannabis industry association

NEVADA: MJBA Publishing, the parent company behind the influential Marijuana Business Association (MJBA) and the publishers of MJ News Network, Marijuana Channel One and MJ Headline News, has announced that Stu Zakim, legendary entertainment industry publicist and founding member of the New York, New Jersey and Massachusetts chapters of the MJBA, has joined MJBA as Chief Communications Officer and Member of its Board of Advisors.

MJBA Corporate Communications Chief Stu Zakim and NORML:'s Keith Stroup

MJBA Corporate Communications Chief Stu Zakim and NORML:’s Keith Stroup

Zakim has provided counsel to a variety of iconic media leaders including Jann Wenner, Bonnie Fuller, Christie Hefner, David Pecker  and their publications — Rolling Stone, Playboy, Us Weekly, Shape and Star magazine among others. A frequent guest on cable tv news programs, Zakim’s PR experience includes campaigns for some of the most popular and successful films and television shows in recent history as an executive at Columbia Pictures, Universal Pictures and Showtime Networks.

Stu and NFL Champion Marv Washington

Stu and NFL Champion Marv Washington

“We are thrilled to have Stu Zakim join officially as MJBA’s head of communications and a member of our Board of Advisors,” said David Rheins, MJBA founder and executive director.  “With more than 30 years of experience managing communications for the world’s leading media brands:  Rolling Stone, Playboy, Universal Pictures, American Media and the Rock & Roll Hall of Fame, his encyclopedic knowledge of communications and his deep professional network will be instrumental as MJBA forges strategic relationships with media and business partners.”

Curved Papers founder Michael O'Malley, MJBA's Stu Zakim and The Blinc Group's Sasha Aksenov

Curved Papers founder Michael O’Malley, MJBA’s Stu Zakim and The Blinc Group’s Sasha Aksenov

““I am thrilled to be expanding my role with the MJBA and its leader Dave Rheins,” Zakim told MJ News. “After a 40 year career of publicizing some of the best known brands, I can’t think of a better next chapter than using my skills to help change the image of and removing the stigma from this amazing plant.”

Curved Papers founder Michael O'Malley and Stu Zakim at the 2018 NYC Cannabis Parade

Curved Papers founder Michael O’Malley and Stu Zakim at the 2018 NYC Cannabis Parade

In its first five years, the Marijuana Business Association has quickly established itself as one of the leading national b2b organizations in legal cannabis. Established to provide business intelligence, professional networking and new business opportunity, MJBA hosts regular industry networking meetups, boot camps and seminars in Washington, Oregon, Colorado and New York and Ohio, with MJBA Massachusetts and MJBA Nevada communities scheduled to activate in Q2 2018.

MJBA Founder David Rheins, 420MEDIA CEO Kerri Accardi and Stu Zakim

MJBA Founder David Rheins, 420MEDIA CEO Kerri Accardi and Stu Zakim

 

Cannabis Marketing — Not Just Blowing Smoke

By Kerri Accardi

Turn on the TV at home, listen to the radio in the car, or surf the internet anywhere and you will be feed a steady diet of drug ads. Some are so frequent that you can recite the side effects by heart. But where are the cannabis ads? Why aren’t legal cannabis companies running media campaigns? We all know Budweiser is the King of Beers, but who is the Potentate of Pot?

The main reason we do not see more cannabis commercials, even in states that have medical and adult use laws, is not legal prohibition as you might suspect. It is because most cannabis companies are unaware that they are legally able to bring their cannabis business to both broadcast and digital media channels.

420MEDIA is a full-service media agency that works exclusively with cannabis brands. It has established distribution relationships across mainstream TV, industry and consumer print publications, digital media platforms, OTT, and dispensary programming, providing the cannabis and hemp industry with integrated cross-platform solutions across both traditional and new media marketing channels, enabling mass reach and demographic and geographic targeting.

It hasn’t been easy. The push-back has come from the cannabis industry shying away or questioning the validity of mainstream advertising. Broadcast television and mainstream radio have been extremely cautious, often changing their minds about broadcasting an ad at the last minute.

https://youtu.be/BA1yGPpIEo8

The landscape is changing rapidly. Patients are changing public perception about cannabis with their compelling and honest stories of hope. In the world of ‘Fake News’ real voices do matter. And the story of a person using cannabis to manage a medical condition moves the discussion beyond stoner jokes.

Education is the key. Informed consumers and regulators will be able to see through the myths and the misinformation. Whether it’s about the way cannabis affects our bodies, the economy, brands, products or our rights — we all need to know!

The cannabis and hemp market are growing at a rapid pace — lack of knowledge will be the only thing that holds us back from flourishing as an industry and nation. Within five years, cannabis and hemp will become more normalized through media, people will be healthier and wealthier, and our economy strong.


Kerri Accardi is the visionary behind 420MEDIA offering a unique combination of full-service digital marketing services, media distribution, and industry expertise.

 

Thank You To All Our Loyal Readers, Subscribers, Members And Sponsors!

As we enter December and our 5th anniversary, the Marijuana Business Association (MJBA) would like to take this opportunity to thank all our members, sponsors, subscribers and followers for your contribution in helping us to firmly establish ourselves as one of the leading b2b organizations in legal cannabis.  It’s been an amazing first five years, and we enter 2018 poised to take the association and the network to a truly national level.

Thank You 2017 MJBA National Sponsors

Thank You 2017 MJBA National Sponsors

Established to provide business intelligence, professional networking and new business opportunity, MJBA hosts regular industry networking meetups, professional boot camps and educational seminars in Washington, Oregon, Colorado and New York, with MJBA Massachusetts and MJBA Nevada communities scheduled to activate Q1 2018.

NWMJLaw's Anne Van Leynseele leads the 502 Accounting Panel at MJBA Seattle

NWMJLaw’s Anne Van Leynseele leads the 502 Accounting Panel at MJBA Seattle

DOPE Magazine Founder David Tran, MJBA Founder David Rheins and Curved Papers Founder Michael O'Malley at MJBizCon

DOPE Magazine Founder David Tran, MJBA Founder David Rheins and Curved Papers Founder Michael O’Malley at MJBizCon

AK Ventures' Kerri Accardi and MJBA's Stu Zakim

AK Ventures’ Kerri Accardi and MJBA’s Stu Zakim

To date, we have run over 200 meetups, hosted 3 job fairs, 4 Vendor Fairs, and participated as sponsor, exhibitor, speaker and moderator at many of the top industry trade events, including CannaCon (Tacoma, Seattle, Denver, Anchorage, Santa Rosa and Boston), National Cannabis Summit (Denver), Cannabis Creative Conference (Portland), CWCBExpo (New York, LA), Seattle Hempfest, Oregon Hemp Convention, New England Cannabis Convention (Boston) and King Cannabis (Spokane).

f you have anything to do with the legal cannabis industry in Washington or Oregon, you will want to attend both CCC in Portland and CannaCon in Seattle this month. When you do, please stop by the MJBA and MJBA Women’s Alliance booths and say ‘Hi.”

David Rheins leads a panel discussion at Canna Con

Crystal Oliver, Washington's Finest Cannabis, was a featured presenter at MJBA Spokane's February meetup.

Crystal Oliver, Washington’s Finest Cannabis, was a featured presenter at MJBA Spokane.

MJBA publishes the authoritative MJNewsNetwork.com web site, MJ Headline News and MJ Business Week e-newsletters, and Marijuana Channel One on YouTube, and boasts a massive social media network with more than 300,000 followers and subscribers.

 

MJ News Network: The Voice of Legal Cannabis

MJ News Network: The Voice of Legal Cannabis

 

MJBA Publishing LLC provides a host of marketing and professional services, including public and media relations, advertising, sponsorship and business development.  For more information, please contact us at: info@mjba.net.

 

420MEDIA Hires Veteran TV Agency Executive To Spearhead Mainstream Advertising, Programming & Commercial Placement

NEVADA: 420MEDIA, an advertising agency that creates, produces, and distributes cannabis media-TV, web, and digitally, has hired a veteran TV agency executive John Graziano, to spearhead mainstream advertising, programming and commercial advertising placements. Since inception in 2014, 420MEDIA has created content, relationships in the industry and mainstream with groundbreaking opportunities for cannabis brands to showcase their products to millions. 

“John represents the highest level in media executives. He will be instrumental in helping to bring world class media to the emerging marketplace of cannabis. We’re ecstatic to have him as our in-house media buyer,” said Kerri Accardi, 420MEDIA CEO.

Mr. Graziano has spent 43 years in broadcast media placement. Prior to founding the well-known ad agency, Max Media, John spent 8 years in broadcast ownership and management. Before that he was Senior Vice President of a major national advertising sales firm where he spent 8 years supervising more than $400 million in annual media billing. John’s background also includes 10 years of hi-profile national advertising account management. He’s held positions of Vice President of Advertising for Wherehouse Record Stores, a national retail chain that spent over $75 million annually. He has handled hundreds of major accounts successfully.

John will handle both large and small media accounts, from institutional advertisers, to brand names, to direct response clients and will personally be involved in all phases of the marketing process and carefully monitors the progress made by each of the media accounts assigned to him. 

“The opportunity to be involved with 420MEDIA, and to handle accounts in cannabis-related industries, is an exciting new venture. We will pioneer this field and bring these important businesses to the general public’s attention through effective mainstream and new media,” Graziano said. “Nobody has more experience and expertise there, nobody!”

AK Ventures Creates Mainstream TV Opportunity For Cannabis Brands

CALIFORNIA: America is curious about medical cannabis. Legal in 25 states, poll after poll confirm that the overwhelming majority of citizens supports the legalization of medical cannabis, even while admitting that they don’t know very much about the medicinal properties of the federally-prohibited plant.

Things are changing rapidly in the cannabis marketplace, with constant product innovation, improved standards and the emergence of brand building, sophisticated packaging and professional marketing and public relations in the cannabis space.

AK Ventures CEO Kerri Accardi believes medical cannabis is ready to go mainstream. Her new broadcast series, “Medical Cannabis: The Healing Power of Knowledge” is scheduled to debut this fall, supported by some of legal cannabis’ top new brands.

With a passion for the plant, New York business savvy, and sheer determination, Accardi has forged partnerships with leading channels in every major U.S marketplace that, for the first time in history she believes, will allow cannabis brands to be seen on main stream broadcast television.

“I am humbled and grateful for the opportunity to collaborate with all the walks of life I’ve seen this amazing herb bring together,” Accardi said. “Knowing our series will bring the truth to light while bringing cannabis industry products and innovations to the public eye aligns with everything I personally started my soul mission for, I feel pure gratitude.”

Accardi and her team at AK Ventures are seeking cannabis related businesses to participate in “a modern day variety series” showcasing the healing benefits of cannabis!  Featuring well known athletes, doctors, nurses, patients, and others in professionally-produced segments the series is designed to be both entertainment and education, all packaged in a visually appealing and attention-getting TV format.

This exciting opportunity is available exclusively to one company in each product category in each marketplace.  The inaugural pricing is set at $10,000 for each verticals, including: Topicals, Medibles, Dispensary, Seed, Software, and Laboratories.

“Medical Cannabis: The Healing Power of Knowledge” Markets & Stations:

NEW YORK -WCBS

LOS ANGELES-KCBS, WLNY, KCAL

CHICAGO-WBBM

PHILADELPHIA-KYW, WPSG

DALLAS -FT WORTH-KTVT, KTXA

SAN FRANCISCO-OAKLAND- SAN JOSE-KPIX, KBCW

BOSTON(MANCHESTER)-WBZ, WSBK

DETROIT-WWJ

MINNEAPOLIS-ST PAUL-WCCO+

MIAMI-FT LAUDERDALE-WFOR, WBFS

DENVER-KCNC

SACRAMENTO-STOCKTON-MODESTO-KOVR

PITTSBURGH-KDKA

BALTIMORE-WJZ

ATLANTA-WUPA

TAMPA-ST PETE(SARASOTA)-WTOG

DETROIT-WKBD

SEATTLE-TACOMA-KSTW

LAS VEGAS-CBS

The Wink In Weed: Reflections On An East Coast Pot Show

By David Rheins

Summertime is tradeshow season for the cannabis industry, and like all industry participants, I spend a fair amount of my time on the road, carefully choosing from all the events that fill every available weekend between May and October.

This month, I made my way to the sprawling Jacob Javits Convention Center in New York City for the second annual Cannabis World Congress and Business Expo (CWCBExpo), June 15-17.  The Marijuana Business Association (MJBA) was honored to serve as media sponsor, exhibitor at CWCBExpo, and I was invited to serve as featured speaker.

My talk, “The ROI of Professional Cannabis Networking,” stressed the importance of cooperation and community. Using the backdrop of MJBA’s new trade campaign, “The Marijuana Business is Amazing,” which features tiny business folk groping their way through a giant garden maze, I emphasized that the marijuana business is amazing, but it’s nearly impossible to succeed in it without some help.

The marijuana business is Amazing.

The marijuana business is Amazing.

Speaking of mazes, the Jacob Javits is the granddaddy of convention centers  – an enormous, sprawling facility on the banks of the Hudson River on the city’s west side, and there is a certain credibility and significance to hosting a cannabis industry trade show at the giant venue.

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As a former New Yorker (I spent 20 years at places like Rolling Stone, SPIN Magazine and AOL Time Warner) who has been living in Seattle for enough years to consider myself a West Coaster, it is always a blast to come back to “the city.” New York is in constant motion and change, with new restaurants, stores and building construction remaking familiar streets into new experiences.

 New York, the epitome of fast-paced, has entered the legal cannabis space slowly.  The Empire State has “legalized” medical marijuana in a very restrictive and limited manner, with only a few doctors who will prescribe cannabis, and then only for the most severe of ailments. There are only a couple of dispensaries that provide very expensive, non-smokeable forms of cannabis, and no participating insurance companies. New York is years behind the legal cannabis marketplaces of Denver, Seattle or Portland.

MJBA Booth CWCBExpo

MJBA Booth CWCBExpo

But legal cannabis is coming, and there was a palpable buzz among attendees at CWCBExpo. Thousands filled the trade show floor to visit some 100 vendors – smallish by cannabis industry standards – and many of them playing in the CBD space.  With more than a whiff of snake oil, many of the CBD products for sale at the show were derived from foreign industrial hemp, and dubious purity and utility.

Heavy on financial, professional services and media exhibitors, this is not the West Coast cannabis marketplace – where we have hundreds of legal cannabis farms producing thousands of branded products sold through hundreds of retail outlets.  Out West, we have a vibrant marketplace, with fine flowers, oils, concentrates, edibles and topicals – while the East Coast still sees cannabis through a narrow medical window.

Evolution begins with education, and CWCBExpo featured a great lineup of speakers – including keynotes from former NFL superstars Leonard Marshall, who along with a panel of professional athletes discussed CTE and CBD, and NORML founder Keith Stroup, who walked us through the history of the marijuana reform movement, and Libertarian Presidential candidate Gary Johnson.

Keith Stroup CWCBExpo

NORML Founder Keith Stroup keynotes CWCBExpo

Attendees tended to fall into one of four buckets – out-of-towners from emerging markets like Ohio, Florida and Pennsylvania, who came looking for tips on how to start their own legal cannabis industry; investors, circling the room looking for undervalued opportunities; media, with everyone from Crain’s NY Business to PC Magazine covering the show, and the pot press – Cannabis Now, Dope, Freedom Leaf and MJ Headline News exhibiting; and newbie’s looking for the on-ramp to the Green Rush.

David Tran and David Rheins

DOPE Magazine CEO David Tran and MJBA Founder David Rheins

NYC is the heart of our contemporary American culture, and while in town I was able to meet with some of my former colleagues from big media and marketing.  The conversations we shared, and their palpable interest in getting involved in the legal cannabis industry, were demonstrably different from the conversations we shared only a year or two ago.  Marijuana was being openly smoked at all the private parties I attended this trip – and not just at CWCBExpo parties, but also at the private gatherings with my media/marketing friends – and everyone I spoke with was exploring ways to get involved.

There is a sense that federal prohibition is dying fast, and that the mainstream is finally ready to embrace legal pot.

Curved Papers Founder Michael O'Malley talks to Crain's NY Business

Curved Papers Founder Michael O’Malley talks to Crain’s NY Business

 

For the past 4 years out West, we’ve been building a commercial marketplace, working out the kinks and logistics and laying the regulatory and tax foundations for a scalable industry.  The keys to resolving our two remaining challenges – establishing financial and the cultural (e.g. mass media) normalcy – lie in the East, in the media and money of New York City, and the legislators and lobbyists of D.C.

 

AK Ventures' Kerri Accardi and MJBA's Stu Zakim

AK Ventures’ Kerri Accardi and MJBA’s Stu Zakim

I see it as my personal mission, and that of the MJBA, to connect the East Coast media and marketing communities  – with their financial resources and business discipline  – to the West Coast’s nascent but fast-growing community of entrepreneurs and subject matter experts.   CWCBExpo was an excellent beginning to establishing these bridges. I look forward to building relationships, and the legal cannabis industry, one professional connection at a time.