CALIFORNIA: If you want to traffic in stereotypes, Elie Green, Ramona Rubin and Daniel Kosmal — the founders of Doc Green’s, which makes healing cannabis ointments and lotions — look pretty much like what you might imagine when you hear, “Berkeley-based medical marijuana collective.”
That is, of course, until they open their mouths and tell you they’re observant Jews.
“It’s been interesting dealing with [appearances at] weekend festivals,” says Rubin, 36, over an almond milk latte at a Berkeley café. “Being shomer Shabbos, it means just working on Friday and Sunday … it’s a constant balance between serving our own religious needs, doing keruv [outreach], telling people about what we’re doing with cannabis and how it could help them.”
The company’s co-founders, who have been producing lotion made from marijuana plants grown in Northern California and selling the product online and through dispensaries for more than four years, say the average customer is an older person who suffers from chronic pain such as sciatica.